旅游民俗学视野下遗产旅游影像中的民俗叙事研究——以泰山旅游影像为例  

Study of Folklore Narrative in Heritage Tourism Image from the Perspective of Tourism Folklore:Taking Mount Tai Tourism Image as an Example

作　　者：程鹏[1] CHENG Peng(Institute of Literature,Shanghai Academy of Social Sciences,Shanghai 200235)

机构地区：[1]上海社会科学院文学研究所,上海200235

出　　处：《泰山学院学报》2024年第2期8-13,共6页Journal of Taishan University

摘　　要：叙事是旅游民俗学视野下遗产旅游研究的重要切入点。旅游影像是遗产地重要的叙事方式,需要对展示内容进行深入细致地梳理和综合全面地考量。民俗叙事具有广泛的认同性,可以作为遗产旅游影像的主题,构建文化认同,吸引观众成为游客。同时,遗产地的众多民俗事象可以作为视觉符号、听觉符号穿插应用于旅游影像之中,凸显遗产地的独特性。泰山旅游宣传片《登泰山,保平安》和《祈愿遂愿之泰山》以民俗叙事为主题,建构起泰山的神圣形象,展示了泰山丰富的遗产旅游资源,提升了泰山的吸引力。Narrative is an important entry point in studying heritage tourism from the perspective of tourism folklore.As an essential narrative mode of heritage sites,tourism images need in-depth and detailed combing and comprehensive consideration of the display content.As the main component of heritage sites,folklore should be an essential part of the heritage tourism image narrative.Folklore narrative has broad recognition and can be used as the theme of heritage tourism images to build cultural identity and attract the audience to become tourists.At the same time,many folklore of heritage sites can be used as visual and auditory symbols interspersed in tourist images,highlighting the uniqueness of heritage sites.Mount Tai tourism publicity films"Climb Mount Tai for Safety"and"Pray and Fulfilled in Mount Tai"take folklore narrative as the theme,construct the sacred image of Mount Tai,show the rich heritage tourism resources and enhance the attraction of Mount Tai.

关 键 词：旅游民俗学 遗产旅游 影像叙事 民俗叙事 

分 类 号：K890[历史地理—民俗学] F592[历史地理—历史学]