青年女性武术“网红”“飒”形象建构:身体展演、媒介生成与自我规范  

The Image Construction of Young Female Wushu Internet Celebrity"Sa":Body Performance,Media Generation,and Self-regulation

作　　者：陈保学 叶浩浩 金玉柱 崔如杰 CHEN Baoxue;YE Haohao;JIN Yuzhu;CUI Rujie(Zhongnanshan Wushu Research Center,Xidian University,Xi'an 710071,China;School of Wushu,Wuhan Sports University,Wuhan 430079,China;Wushu College,Xi'an Physical Education University,Xi'an 710068,China)

机构地区：[1]西安电子科技大学终南山武术研究中心,西安710071 [2]武汉体育学院武术学院,武汉430079 [3]西安体育学院武术学院,西安710068

出　　处：《体育与科学》2024年第3期95-102,共8页Sports & Science

基　　金：国家社科基金项目“近代以来著名武术家美育思想研究”,项目号:21BTY043;陕西省社会科学基金项目“陕西省群众武术与竞技武术高质量共生发展的困境、机制及路径研究”,项目号:2023Q005;中央高校基本科研业务费专项资金资助项目,项目号:XJSJ23182;湖南省社科基金项目“南岭民族传统体育的文化重叠共识研究”,项目号:21YBQ097。

摘　　要：青年女性武术“网红”“飒”形象建构是“网红”、媒体、粉丝互动的过程。以身体社会学和性别社会学为理论基础,通过网络观察法和半结构式访谈法,围绕着“飒”形象建构,分析青年女性是以什么方式展开身体展演的,背后蕴含着怎样的媒介生成机制,又以何种进路实现自我规范等3个核心问题。研究表明,青年女性武术“网红”“飒”形象建构主要以武术技巧的身体化展示、形塑女拳的对抗性表演、经典人物的个性化装扮、武侠场景的时空化再现为具体的展演方式。“飒”形象建构的媒介生成机制主要有网络文化自信下的符号互动机制,消费语境中的技术赋能机制,注意力经济下的审视权力机制,从流量变现到关系变现机制等。实现“飒”形象的正向范导需要以表象规范、涵养规范、话语规范、价值规范为自我规范进路。最后,期许这种充满自信独立、阳光洒脱、铿锵刚健的“飒”美风采成为更多青年女性追求的新时尚。The construction of the image of young female Wushu internet celebrity"Sa"is a process of interaction among internet celebrities,media,and fans.Based on the theories of body sociology and gender sociology,using online observation and semi-structured interview methods,this study focuses on the construction of the"Sa"image,analyzing how they perform their bodies,the underlying media generation mechanism,and the ways through which they achieve self-regulation.Research has shown that the construction of the image of young female Wushu internet celebrity"Sa"mainly focuses on the physical display of Wushu skills,the antagonistic performance of shaping female boxing,the personalized dressing of classic characters,and the spatiotemporal reproduction of Wushu scenes as specific performance methods.The media generation mechanism for constructing the image of"Sa"mainly includes the symbol interaction mechanism under the confidence of network culture,the technology empowerment mechanism in the consumption context,the examination power mechanism under the attention economy,and the mechanism from flow realization to relationship realization.To achieve the positive guidance of the image of"Sa",it is necessary to take the self regulatory approach of surface norms,cultivation norms,discourse norms,and value norms.Finally,it is hoped that this confident,independent,sunny,and vigorous"Sa"beauty will become a new fashion pursued by more young women.

关 键 词：青年女性 武术网红 飒 形象建构 自我规范 

分 类 号：G80-05[文化科学—运动人体科学]