数字化营销技术在种业公司市场推广中的应用与效果评估  

Application and Effectiveness Assessment of Digital Marketing Technologies in Market Promotion for Seed Companies

作　　者：袁淑华 Yuan Shuhua(Henan Industry and Trade Vocational College,Zhengzhou,450000)

机构地区：[1]河南工业贸易职业学院,郑州450000

出　　处：《分子植物育种》2024年第11期3791-3797,共7页Molecular Plant Breeding

基　　金：河南省高校人文社会科学研究一般项目(2023-ZZJH-048)资助。

摘　　要：随着数字时代的来临,农业领域也逐渐进入数字化转型的时代。本研究深入探讨了种业公司市场推广中数字化营销技术的应用及效果评估。通过对不同数字化营销手段的实际运用和效果分析,试图全面了解数字化营销技术如何塑造种业公司的市场形象,并评估其对市场推广效果的实际贡献。本研究定义了数字化营销技术的概念,这些技术的整合应用为种业公司提供了更为精准的市场推广途径,使其能够更有效地与目标受众互动,提升品牌在市场中的可见性。通过案例研究和实证分析,详细评估了数字化营销技术在种业公司市场推广中的实际效果。包括提高市场份额、改善用户体验、加强品牌知名度等方面的成果。数字化营销技术的引入不仅提升了市场推广的效率,更使得企业能够更灵活地应对市场变化,创造更有竞争力的市场地位。With the advent of the digital era,the agricultural sector is gradually entering the era of digital transformation.This study delves into the application and effect assessment of digital marketing techniques in the marketing of seed companies.By analyzing the actual use and effects of different digital marketing tools,it attempts to gain a comprehensive understanding ofhow digital marketing techniques shape the market image of seed companies and assess their actual contribution to marketing effectiveness.This study defines the concept of digital marketing techniques,the integrated application of which provides seed companies with a more precise way of marketing,enabling them to interact more effectively with their target audience and enhance brand visibility in the market.Through case studies and empirical analyses,the actual effects of digital marketing technologies in the marketing of seed companies are evaluated in detail.The results include increased market share,improved user experience,and enhanced brand visibility.The introduction of digital marketing technology not only improves the efficiency of marketing,but also enables companies to respond more flexibly to market changes and create a more competitive market position.

关 键 词：数字化营销技术 种业公司 市场推广 效果评估 数字时代 

分 类 号：F42[经济管理—产业经济]