数字创新网络嵌入对制造企业新产品开发绩效的影响研究  

The Impact of Digital Innovation Network Embeddedness on New Product Development Performance of Manufacturing Enterprises

作　　者：余传鹏[1] 黎展锋 林春培[2] 廖杨月 Yu Chuanpeng;Li Zhanfeng;Lin Chunpei;Liao Yangyue(Department of Tourism Management,South China University of Technology;School of Business Administration,Huaqiao University)

机构地区：[1]华南理工大学旅游管理系 [2]华侨大学工商管理学院

出　　处：《管理世界》2024年第5期154-173,共20页Journal of Management World

基　　金：国家社科基金后期资助项目(23FGLB088);国家自然科学基金面上项目(71974059);教育部人文社会科学研究项目(23YJA630124);广州市哲学社科规划2021年度课题(2021GZYB12);广东省基础与应用基础研究基金(2024A1515030110)的资助。

摘　　要：数字经济背景下,大量制造企业“借力”数字服务企业来推进其数字创新进程,本文提出数字创新网络嵌入用以表征这一现象。相比于具有高价值、相对静态、不完全流动和专有化等属性的传统战略资源,数字资源具有更强的可流动性、非专有性及高价值依附属性,因此,基于传统创新网络嵌入的“祝福”及“诅咒”机制来解释数字创新网络嵌入与新产品开发绩效间的关系会陷入理论解释力不足的困境。本文从数字资源的属性出发,基于资源编排理论与动态能力理论,引入大数据能力为中介变量,组织结构柔性为调节变量,构建了数字创新网络嵌入影响新产品开发绩效的过程机制研究框架,以探究数字赋能制造企业新产品开发的理论路径。本文以华南地区559家制造企业为研究对象,对该研究框架进行检验,结果表明:(1)数字创新网络结构、关系嵌入与新产品开发绩效均呈倒U型关系;(2)大数据能力在适度数字创新网络嵌入与新产品开发绩效间的关系中发挥中介作用,但是,在高度数字创新网络嵌入情境下,大数据能力在数字创新网络结构、关系嵌入与新产品开发绩效间的关系中均无显著的中介效应;(3)组织结构柔性正向调节数字创新网络关系嵌入与大数据能力、新产品开发绩效间的关系,且存在有中介的调节作用,但在数字创新网络结构嵌入发挥影响的过程中调节效应不显著。研究结论对数字创新网络嵌入情境下制造企业提升新产品开发绩效的实践探索具有启示价值。Under the backdrop of the digital economy,a multitude of manufacturing enterprises"leverage"digital service enterprises to drive their digital innovation process.This paper proposes the concept of digital innovation network embeddedness to depict this phenom-enon.In contrast to traditional strategic resources that possess high value but are relatively static,incomplete in flow and exclusive in na-ture,digital resources exhibit greater mobility,non-exclusivity,and dependency on high value attributes.Therefore,if we attempt to ex-plain the relationship between digital innovation network embeddedness and new product development performance based on the"blessing"and"curse"mechanisms of traditional innovation network embeddedness,it will fall into the dilemma of insufficient theoretical explana tion.By delving into the characteristics of digital resources and drawing upon resource orchestration theory and dynamic capability theory,this paper introduces big data capability as a mediating variable and organizational structure flexibility as a moderating variable.It con-structs a research framework elucidating how the process mechanism of digital innovation network embeddedness impacts new product de-velopment performance,thereby exploring the theoretical path for new product development within digitally empowered manufacturing enter-prises.The research framework is tested using 559 manufacturing enterprises located in South China as research subjects.The research findings are as follows.First,there exists an inverted U-shaped relationship between digital innovation network structure,relationship em-beddedness and new product development performance.Second,big data capability plays a mediating role in moderate levels of digital in-novation network embeddedness and new product development performance;however,under conditions of high levels of digital innovation network embeddedness,big data capability does not significantly mediate the relationship between digital innovation network structure/rela-tionship embeddedness an

关 键 词：数字创新网络结构嵌入 数字创新网络关系嵌入 大数据能力 组织结构柔性 新产品开发绩效 

分 类 号：F425[经济管理—产业经济] F273.1F49