我国汽车运动产业发展的历程回顾与未来展望  

Review and Future Prospect of the Development of China’s Automobile Sports Industry

作　　者：何姿颖 HE Ziying(Wuhan Sports University,Wuhan 430079,China;Jianghan University,Wuhan 430056,China)

机构地区：[1]武汉体育学院,湖北武汉430079 [2]江汉大学,湖北武汉430056

出　　处：《中国体育科技》2024年第3期74-82,共9页China Sport Science and Technology

摘　　要：基于产业演化理论,围绕供给、需求与环境3个维度的主要动力,将我国汽车运动产业发展的演进历程分为3个阶段:以环境为主导的探索萌芽期(1985—1996年)、以供给为主导的快速发展期(1997—2013年)和以需求为主导的提质扩容期(2014年至今)。目前,我国汽车运动产业发展取得了发展环境不断优化、供给内容不断丰富以及消费需求不断扩大升级的显著成就。同时,我国汽车运动产业呈现出以下发展趋势:1)供给层面,技术创新投入力度加大,产品供给逐渐现代化;2)环境层面,市场主体活力不断激活,市场秩序相关政策逐步规范化;3)需求层面,汽车运动群体参与人数扩大,大众消费潜力日益多元化。基于此,从3个维度分别对我国汽车运动产业发展提出建议:1)加大技术创新投入力度,提升产品供给水平;2)扩大汽车运动群众参与,深挖大众消费潜力;3)制定市场秩序规范政策,激发市场主体活力。Based on the theory of industrial evolution,this study divides the evolution of the de‐velopment of China’s automobile sports industry into three phases,focusing around the three di‐mensions of the main driving forces(supply,demand and environment):the environment-led ex‐ploratory germination period(1985—1996),the supply-led rapid development period(1997—2013)and the demand-led quality improvement and capacity expansion period(2014 to pres‐ent).The development of China’s automobile sports industry has so far made remarkable achievements in the continuous optimization of the development environment,the continuous enrichment of the supply content and the continuous expansion and upgrading of consumer de‐mand.At the same time,China’s automobile sports industry presents the following development trends:1)supply level,increased investment in technological innovation,the gradual moderniza‐tion of product supply;2)environmental level,the vitality of market players continue to be acti‐vated,the market order of the relevant policies are gradually standardized;3)the demand level,the number of participants in the automobile sports community to expand the trend of increasing diversification of the potential for mass consumption.Based on this,this study puts forward sug‐gestions for the development of China’s automobile sports industry from three different dimen‐sions:1)increase the investment in technological innovation to improve the level of product supply;2)expand the participation of the automobile sports masses and dig the potential of mass consumption;3)formulate the market order and standardization policies to stimulate the vitality of the market main body.

关 键 词：汽车运动产业 政策 技术创新 消费升级 

分 类 号：G872.1[文化科学—体育训练]