塑料制品企业电子商务高效营销策略  

Efficient Marketing Strategies for Plastic Chemical Enterprises under E-commerce Mode

作　　者：张静[1] Zhang Jing(School of Arts and Business,Siyuan University,Xi'an,Shaanxi 710038,China)

机构地区：[1]西安思源学院文商学院,陕西西安710038

出　　处：《塑料助剂》2024年第1期87-90,共4页Plastics Additives

摘　　要：文章分析了当前塑料制品企业的营销现状以及转型发展的必要性,并提出了相关措施。电子商务改变了塑料制品企业营销模式,通过线上贸易形式使市场需求与供给更加匹配,也营造了良性竞争的市场氛围。电子商务是塑料制品企业高效营销的必然选择。This paper analyzes the current marketing situation of plastic chemical enterprises and the necessity of transformation and development,and proposes relevant measures.E-commerce has changed the marketing model of plastic chemical enterprises,making market demand and supply more matched through online trade,and creating a positive competitive market atmosphere.E-commerce is an inevitable choice for efficient marketing in plastic chemical enterprises.

关 键 词：电子商务 塑料制品企业 营销 

分 类 号：F426.72[经济管理—产业经济] F724.6F274