数字赋能提升城市旅游绩效机制初探  

A Preliminary Study of the Mechanism of Digital Empowerment Promoting Urban Tourism Performance

作　　者：刘凤[1] LIU Feng(Yunnan University,Kunming 650091,China)

机构地区：[1]云南大学,昆明650091

出　　处：《云南大学学报（社会科学版）》2024年第3期120-134,共15页The Journal of Yunnan University:Social Sciences Edition

基　　金：云南省教育厅项目“中国式现代化建设视域下民族区域自治的历史演进与完善发展研究”(项目号:2024J0044)的阶段性研究成果。

摘　　要：数字赋能对中国旅游业实现高质量发展起到关键作用。在理论分析数字赋能对旅游业价值重塑与价值创造基础上,本文使用我国城市面板数据,实证检验数字赋能城市旅游绩效的文化赋能、景区赋能和生态赋能机制。研究发现:(1)数字赋能显著提升了城市旅游绩效,并且结果在剔除可能的极端值,变换估计方法下依旧显著;(2)机制检验结果表明数字赋能通过激发以非物质文化遗产为代表的文化资源经济价值、加强以5A级景区为代表的景区资源优势、提升以生态效率为代表的生态价值转换方式促进城市旅游绩效提升;(3)区域异质性的考察发现,中部和西部地区以文化赋能和景区赋能为主,生态赋能的作用在东部和西部地区更为突出。基于上述发现,本文提出加快旅游产业数字化转型、推动非物质文化遗产数字化传播、推进旅游景区数字化改造、利用数字技术扩大优质生态产品供给、充分发挥东中西地区优势等建议。Digital empowerment plays a key role in achieving the high-quality development of China's tourism industry.With a theoretical analysis of the value rebuilding and value creation of tourism industry caused by digital empowerment and an empirical analysis of the panel data of some Chinese cities,this paper examines the mechanisms of cultural empowerment,scenic-area empowerment and ecological empowerment in connection with digital empowerment manifested in the urban tourism performance.The findings are as follows:(1)Digital empowerment significantly improves the urban tourism performance,and the results are still significant when the core explanatory variables have been replaced,the possible extreme values have been eliminated,and the estimation methods have been changed.(2)The mechanism-test results show that digital empowerment can promote the improvement of urban tourism performance by stimulating the economic value of cultural resources represented by intangible cultural heritage,strengthening the resource-based advantages of scenic spots represented by 5A-level scenic spots,and improving the transformation mode of ecological value represented by ecological efficiency.(3)The study of regional heterogeneity shows that the central and western regions of China are dominated by cultural and scenic empowerment,while the role of ecological empowerment is more prominent in the eastern and western regions of China.Based on the above findings,the paper proposes to accelerate the digital transformation of the tourism industry,promote the digital dissemination of intangible cultural heritage and the digital transformation of tourist attractions,use digital technology to expand the supply of high-quality ecological products,and give full play to the advantages of the eastern and western regions of China.

关 键 词：数字赋能 城市旅游绩效 新质生产力 生态效率 文旅融合 

分 类 号：D630[政治法律—政治学] F592[政治法律—中外政治制度]