重大主题报道主流舆论空间的塑造进路——新闻媒体的颠覆性创新与渐进式模仿  

How Mainstream Media Shape Public Opinion Space in Major Theme Reporting

作　　者：汪惠怡 蔡雯[2] Wang Huiyi;Cai Wen

机构地区：[1]中国人民大学新闻学院,北京100872 [2]中国人民大学新闻与社会发展研究中心,北京100872

出　　处：《传媒观察》2024年第5期44-50,共7页Media Observer

基　　金：教育部人文社会科学重点研究基地重大项目“国家治理视域下的新型主流媒体建设研究”(22JJD860015)的研究成果。

摘　　要：重大主题报道是主流媒体进行理论宣传、舆论引导的重要契机。对重大主题报道的策划创新具有探索性,在守本创新的底层逻辑基础上,以“共创”的理念指导新闻资源的配置。重大主题报道的可持续性表现为新闻创新的局部常态化,新闻生态系统的整体流动性,以及对中华优秀传统文化与本地特色文化的深挖。主流媒体引领多元新闻行动者共同塑造主流舆论空间的实践路径,包括引领媒体行业的转型发展、引领主流舆论议题与方向、引领社会文化思潮。主流媒体需要加强对突发事件、社会焦点问题的报道力度以回应新闻用户的需要,从多媒体传播矩阵向全媒体传播体系发展,以促进重大主题报道的生产传播深度融合。News reporting on major themes serves as a platform for mainstream media to engage in theoretical discourse and guide public opinion.Innovative news editing in this context is exploratory,directing the allocation of news resources through the concept of co-creation grounded in innovation principles while retaining its essence.Sustainability is evidenced by the gradual normalization of news innovation,the overall adaptability of the news ecosystem,and the profound exploration of traditional Chinese culture and local cultural traits.Mainstream media takes the lead in collaborating with diverse news actors to shape the mainstream public opinion space through practical means,including spearheading the transformation and evolution of the media industry,steering mainstream public opinion topics and trajectories,and influencing societal and cultural trends.To meet the evolving needs of news consumers,mainstream media must enhance its coverage of emergencies and societal focal points,transitioning from a multimedia communication matrix to an omni-media communication system to foster the seamless integration of major theme reporting production and dissemination.

关 键 词：新闻创新 主流舆论 新闻资源 新闻用户 人民性 

分 类 号：G206[文化科学—传播学]