Sora与新控制危机——理解智能传播时代风险的新机制、新治理和新逻辑  

Sora and the New Control Crisis

作　　者：方兴东 钟祥铭 宋珂扬 Fang Xingdong;Zhong Xiangming;Song Keyang

机构地区：[1]浙江大学国际传播研究中心,浙江杭州310058 [2]浙江传媒学院新闻与传播学院,浙江杭州310018

出　　处：《传媒观察》2024年第5期59-70,共12页Media Observer

基　　金：2019年度国家社科基金重大项目“媒介体制与社会信任研究”(19ZDA325)的阶段性成果。

摘　　要：ChatGPT和Sora相继问世,开启了AIGC全面主流化进程,人类社会也将面临新一轮控制危机和控制革命。从传播主导权力运行的视角,来解析智能传播的机制及其社会影响,为我们理解社会的控制危机和控制革命,提供了新的分析框架。根据风险成因和机制,我们将Sora等AIGC可能带来的风险从低到高分为行为性失调、功能性失调、结构性失调和颠覆性失调四类。智能时代风险的核心是:在数字技术实现高度互联的背景下,人类之间合作与自我管理的基本层面出现了问题。因此,积极构建新的全球性高效协作治理机制,应该成为头等大事。The emergence of ChatGPT and Sora has catalyzed the mainstreaming of Artificially Intelligent General Communication(AIGC),triggering a new phase of societal control crises and revolutions.Through the lens of communication dominance shaping power dynamics,the mechanisms of intelligent communication and their societal repercussions are scrutinized,offering a fresh analytical framework for understanding societal upheavals.Drawing from the causes and mechanisms of risk,the risks associated with AIGC tools like Sora are classified into four categories,ranging from low to high severity:behavioral dysfunction,functional dysfunction,structural dysfunction,and extinction-level dysfunction.At the core of the intelligence age's risks lies a fundamental breakdown in human cooperation and self-management amidst the backdrop of highly interconnected digital technology.Therefore,actively establishing a new,global,and efficient collaborative governance mechanism emerges as the paramount priority in navigating the challenges of the intelligence age.

关 键 词：SORA 控制危机 控制革命 AIGC 智能传播 AI治理 

分 类 号：G206[文化科学—传播学]