社交媒体语境下女性服装尺码多样性讨论  

Diversity of Women's Clothing Sizes in the Context of Social Media

作　　者：方梦雨 FANG Mengyu(Shanghai Institute of Visual Arts,Shanghai 201600,China)

机构地区：[1]上海视觉艺术学院,上海201600

出　　处：《西部皮革》2024年第10期145-147,共3页West Leather

摘　　要：文章探讨了社交媒体对女性服装尺码多样性的影响。研究认为,社交媒体的流行促进了时尚趋势的传播,影响了消费者对服装尺码的认知和购买行为。一方面,社交媒体上展示的不同体型、年龄、性别和文化背景的服装风格,提高了用户对不同尺码服装的接受度,推动品牌调整尺码多样性。另一方面,社交媒体也带来了负面影响,如盲目追求理想身材导致的身材焦虑和心理健康问题。大码女装市场的发展满足了多样化需求,但也存在尺码不满足的问题。因此,服装企业需要更加注重尺码标准化和个性化,以满足消费者更好的选择和体验需求。The paper explores the influence of social media on the diversity of women's clothing sizes.The study contends that the popularity of social media has facilitated the dissemination of fashion trends,impacting consumers'perceptions of clothing sizes and purchasing behaviors.On one hand,the display of diverse body types,ages,genders,and cultural backgrounds in social media fashion styles has heightened users'acceptance of different-sized clothing,prompting brands to adjust the diversity of sizes.On the other hand,social media has also brought about negative impacts,such as body image anxiety and mental health issues resulting from the blind pursuit of an ideal physique.The development of plus-size women's clothing markets caters to diverse demands but also encounters issues of size dissatisfaction.Consequently,clothing enterprises need to pay greater attention to size standardization and personalization to meet consumers'needs for better choices and experiences.

关 键 词：社交媒体 女装 服装尺码 多样性 

分 类 号：D669.68[政治法律—政治学] F426.86[政治法律—中外政治制度]