高校校园环境红色文化视觉叙事设计策略研究——以浙江工业大学莫干山校区为例  

Strategic approaches to visual narrative design of Red Culture in university campuses:a case study of Zhejiang University of Technology’s Mount Mogan campus

作　　者：林曦[1] 牛轩 LIN Xi;NIU Xuan(School of Design and Architecture,Zhejiang University of Technology,Hangzhou 310023,China)

机构地区：[1]浙江工业大学设计与建筑学院,浙江杭州310023

出　　处：《浙江工业大学学报（社会科学版）》2024年第2期205-211,共7页Journal of Zhejiang University of Technology：Social Sciences

基　　金：浙江省“十四五”研究生教学改革项目(浙学位办[2023]1号)。

摘　　要：基于红色文化融入高校校园文化的需求导向及现状,从叙事学理论视角探讨高校校园环境中红色文化视觉叙事设计策略。通过对叙事学理论的解读,构建红色文化视觉叙事分析结构及设计策略模型,以浙江工业大学校园文化建设为例,进行“校园文化+红色文化”视觉叙事设计分析,提出聚焦关键情节点、拓展时空逻辑线、联动感知交互面等视觉叙事设计策略,提炼出把握“点、线、面”的叙事设计方法。红色文化在高校校园环境设计中需要聚焦师生生活、感知、流动的行动线,构建整体性校园文化环境,基于此形成可迁移的设计策略。This study explores strategies for integrating Red Culture into the visual narrative of university campus environments,focusing on narratology as a theoretical framework.By analyzing narratology theory,this paper constructs a visual narrative analysis structure and a design strategy model specifically for Red Culture.Using Zhejiang University of Technology as a case study,this research implements visual narrative design tailored to red culture within a university setting.It proposes strategies centered around key emotional nodes,expansion of the temporal and spatial logic,and enhancement of sensory and interactive connections.The narrative design method em-phasizes the“point,line,and plane”approach to create a cohesive campus cultural environment that prioritizes the daily activities,perceptions,and movements of faculty and students.This ap-proach facilitates the development of adaptable and transferable design strategies for the effective incorporation of Red Culture in campus settings.

关 键 词：视觉叙事设计 红色文化 校园文化 环境视觉设计 

分 类 号：J529[艺术—艺术设计]