共青团新媒体产品与青年网络文化诉求供给匹配度机制探究——以S省共青团平台为例  

The Exploration into the Matching Mechanism between New Media Products of the Communist Youth League and Internet Cultural Demands of the Youth——Taking the Communist Youth League New Media Platform in S Province as an Example

作　　者：曹晓旭[1] CAO Xiaoxu(Youth League Committee of Changzhou Vocational Institute of Textile and Garment,Changzhou Jiangsu 213000,China)

机构地区：[1]常州纺织服装职业技术学院团委,江苏常州213000

出　　处：《四川职业技术学院学报》2024年第3期78-82,共5页Journal of Sichuan Vocational and Technical College

基　　金：2022年度江苏省高校哲学社会科学研究专题项目“‘立德树人’视域下高职院校共青团新媒体矩阵思政育人功能实现路径研究”(2022SJSZ0646);2021年常州大学高等职业教育研究院一般课题“新时代高职院校思政教育与美育教育的融合研究”(CDGZ2021021)。

摘　　要：以S省共青团新媒体平台为例,对青年网络文化诉求供给匹配进行了调查研究,提出共青团新媒体工作者应通过组建人才队伍、提高青年“认可度”,完善组织体系、提升青年“满意度”,整合行政资源、提供青年“服务力”等途径,创新凝聚引领服务青年的方式方法,进一步提高共青团新媒体产品与青年网络文化诉求间的匹配度,打造旗帜鲜明、青年喜爱的“网上共青团”。Taking the Communist Youth League new media platform in S Province as an example,the investigation and research on the matching of youth network cultural demand and the supply of new media cultural products of the Communist Youth League were investigated.It was proposed that the Communist Youth League new media workers should innovate and lead the way of serving young people by forming a talent team.It is to improve the"recognition"of young people,to improve the organizational system,to improve the"satisfaction"of young people,integrating administrative resources and provide youth"service capabilities"in order to further improve the matching degree between the new media products of the Communist Youth League and the online cultural demands of young people,creating a clear-cut and the"online Communist Youth League"being loved by youth.

关 键 词：青年 网络文化诉求 共青团新媒体 

分 类 号：D432[政治法律—政治学]