初创科创平台的国际形象构建与国际科技合作策略——以西方主流媒体对中国大型科创平台的报道为鉴  

International Image Building and Science and Technology Cooperation Paths for Early-Stage Sci-Tech Platforms--Analysing Western Mainstream Media Coverage of Major Chinese Sci-Tech Platforms

作　　者：王威力 王海文 Wang Weili;Wang Haiwen(School of Journalism and New Media,Xi'an Jiaotong University,Xi'an 710049,China;Shaanxi International Science and Technology Cooperation Association,Xi'an 710086,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049 [2]陕西省国际科学技术合作协会,陕西西安710086

出　　处：《中国科技论坛》2024年第6期167-177,共11页Forum on Science and Technology in China

基　　金：陕西省创新能力支撑计划“国际传播能力建设背景下秦创原创新驱动品牌构建与传播策略研究”(2022KRM139);科技部高端外国专家项目(G2022170013L);西安交通大学基本科研业务费项目“中国媒体在气候变化议题国际传播中的共识策略研究”(SK2024036)。

摘　　要：通过分析美国《纽约时报》、英国《泰晤士报》、澳大利亚《澳大利亚人报》、加拿大《多伦多星报》等影响力较高的西方主流媒体在过去35年间对北京中关村科技园区、上海张江高科技园区、深圳南山科技园等中国大型科创平台的新闻报道,辅以在超过4万个媒体报道及商业数据源中检索有关以陕西秦创原为代表的初创科创平台的报道,借助内容分析法,在媒体报道的基础信息、报道主题、信源类型、科创平台相关描述四方面进行类目构建及编码,运用基于计算机辅助的主题建模,对上述新闻报道进行主题聚类与层次聚类,探究媒体在报道层面存在的相似与差异,探讨形成原因及背后逻辑。研究发现,相关报道呈现出中国科创平台与西方国家公共议程关联度不高、媒体对特定主题存在普遍兴趣但关注点存在差异、共同利益形成与否对西方媒体的报道影响显著等特征。有鉴于此,基于实证研究数据的支撑,以国际合作的认知、语境、共识等层面为出发点,提出对标全球相似知名科创平台强化初创科创平台与全球公共议程关联度、善用“经济框架”将初创科创平台置于全球经济循环话语、构筑基于人类命运共同体价值追求的发展模式,并在形象塑造中设置更加精巧的叙事等策略,从而有助于在当前的媒体与认知环境中构建中国初创科创平台的国际形象,促进国际科技合作。This study analyses the news coverage by four prominent Western media outlets-The New York Times(USA),The Times(UK),The Australian(Australia),and the Toronto Star(Canada)-of three major Chinese science and innovation hubs:Zhongguancun Science Park in Beijing,Zhangjiang High-tech Park in Shanghai,and Nanshan Science Park in Shenzhen,over the past 35 years.Supplementing this analysis are over 40000 media reports and business data sources focusing on startup science and innovation platforms,exemplified by Shaanxi's Qin Chuang Yuan.Employing content analysis,the study categorises and codes four key areas:foundational information of media reports,themes,source types,and descriptions relating to the science and innovation platforms.Computer-assisted topic modelling is used for thematic and hierarchical clustering of these reports.The study aims to uncover similarities and differences in the coverage,exploring the underlying reasons and logic.The findings reveal that coverage of Chinese science and innovation platforms has limited correlation with Western public agendas,shows a general interest in specific themes but varying focal points,and is significantly influenced by the formation of mutual interests.Consequently,the study proposes paths based on empirical data to enhance this image.These include aligning startup platforms with global public agendas,integrating them into global economic discourse using economic framing,and developing models based on shared human values.Additionally,it suggests employing sophisticated narratives for more effective image construction in the current media and cognitive environment,thereby fostering international technological cooperation.

关 键 词：科创园区 国际传播 科技形象 国际合作 科技合作 

分 类 号：G206[文化科学—传播学]