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作 者:龙海峰 LONG Haifeng(School of Economics and Management,Hunan University of Science and Technology)
机构地区:[1]湖南科技学院经济与管理学院,湖南永州425101
出 处:《经济研究导刊》2024年第10期16-18,共3页Economic Research Guide
摘 要:江永香柚是江永县的特色支柱产业,也是江永县的名片。江永香柚品牌誉满海内外,远销东南亚,是柚中“爱马仕”,备受市场追捧。品质优良的江永香柚,在当地政府的引导和大力扶持下,厚植科技因子,通过销售模式创新和文旅融合,走出了一条富裕之路和可持续发展之路,其成功崛起的原因和相关举措,为美丽乡村建设和农村特色支柱产业的发展提供了可资借鉴的经验。Jiangyong grapefruit is a pillar industry with Jiangyong characteristics,and also a business card of Jiangyong,jiangyong grapefruit brand is famous at home and abroad,and is exported to Southeast Asia.It is the"Hermes"in pomelo that is highly sought after by the market.With the guidance and strong support of the local government,the high-quality Jiangyong grapefruit has developed a road of prosperity and sustainable development through the innovation of sales model and the integration of culture and tourism.The reasons for its successful rise and relevant measures provide useful experience for the construction of beautiful villages and the development of rural characteristic pillar industries.
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