短视频叙事下辽宁形象优化路径  

On the path of optimizing the image of Liaoning by short video

作　　者：齐永光 王雨涵 柴玥[1] 侯晓玲 QI Yong-guang;WANG Yu-han;CHAI Yue;HOU Xiao-ling(School of Humanities,Dalian University of Technology,Dalian 116024,China;News and Law Department,Heilongjiang Broadcasting Station,Harbin 150090,China)

机构地区：[1]大连理工大学人文学院,辽宁大连116024 [2]黑龙江广播电视台新闻法制事业部,黑龙江哈尔滨150090

出　　处：《白城师范学院学报》2024年第3期63-69,共7页Journal of Baicheng Normal University

基　　金：辽宁省社会科学规划基金项目“移动短视频对辽宁区域形象的建构及传播策略研究”(L22BXW010)。

摘　　要：城市形象是城市和区域软实力的重要体现,新媒体时代下短视频为城市形象传播提供了重要渠道。在分析短视频作为建构热点城市形象手段的基础上,从城市音乐、本地饮食、景观景色及科技感设施等四个方面,探讨辽宁在短视频平台中的形象呈现,从多元主体协同打造、探索地区专属文化特色符号、多渠道立体传播等方面入手,探讨如何进行辽宁形象的塑造与传播,共筑“大美辽宁”区域形象,为优化辽宁形象提出可行性建议。City image is an important manifestation of the soft power of city and region.Short videos provide important channels for the dissemination of city image in the era of new media.On the base of ana-lyzing short videos as the means of constructing popular city image,this paper explores Liaoning’s image presentation in short videos from four aspects:urban music,local cuisine,landscape scenery,and technologi-cal facility,discusses how to shape and spread the image of Liaoning,build the“great beauty Liaoning”re-gional image,and put forward feasible suggestions for optimizing the image of Liaoning from the aspects of multi-subject cooperation,exploration of regional unique cultural symbols and multi-channel communication.

关 键 词：短视频 城市形象 文旅热点城市 辽宁 

分 类 号：G206[文化科学—传播学]