文旅商联动视角下城市夜间经济高质量发展策略——以盐城市为例  

High⁃Quality Development of Urban Night⁃Time Economy from the Perspective of the Linkage of Culture,Tourism,and Commerce:Taking Yancheng City as an Example

作　　者：朱飞[1] ZHU Fei(School of Business,Yancheng Institute of Industry Technology,Yancheng 224005,Jiangsu,China)

机构地区：[1]盐城工业职业技术学院商学院,江苏盐城224005

出　　处：《江苏经贸职业技术学院学报》2024年第3期13-16,共4页Journal of Jiangsu Institute of Commerce

基　　金：2023年度江苏高校哲学社会科学研究基金项目“文旅商联动视角下江苏城市夜间经济高质量发展研究”(2023SJYB2026);2023年度盐城产教融合发展研究中心智库开放课题“盐城夜间经济高质量发展政策导向与运营模式研究”(2023cjrh007);江苏省“青蓝工程”优秀青年骨干教师资助项目(苏教师函[2022]29号)。

摘　　要：文旅商联动是以文塑旅、以旅兴商、以商彰文的过程,而基于文旅商联动促进城市夜间经济高质量发展,可进一步增强城市文旅发展动能、拓展文旅消费空间、推进文旅品牌升级。以盐城市为例,针对其夜间经济发展存在的问题,从文化、旅游、商业与城市深度融合的视角,探索文旅商联动背景下城市夜间经济高质量发展的模式,并提出以文化为主线的重规划、延业态、铸品牌、强营销、优营商等策略。The linkage of culture,tourism and commerce is a process of shaping tourism through culture,promoting commerce through tourism,and promoting culture through commerce.Under the linkage of culture,tourism and commerce,the high-quality development of urban night-time economy can further enhance the driving force of urban cultural and tourism development,expand the consumption space of cultural and tourism,and promote the upgrading of cultural and tourism brands.Taking Yancheng as an example,based on the analysis of its shortcomings in the night-time economy,from the perspective of deep integration of culture,tourism,commerce and the city,this paper explores the high-quality development mode of the citys night-time economy under the linkage of culture,tourism and commerce,and put forward strategies such as re-planning,extending the bussiness format,casting brands,strengthening marketing and optimizing business.

关 键 词：城市夜间经济 高质量发展 文旅商联动 

分 类 号：G124[文化科学] F727[经济管理—产业经济]