乡村体育经济推动共同富裕的实践探索与路径优化——以“中国棒球第一村”浙江平湖徐家埭村为例  

Practical Exploration and Path Optimization of Promoting Common Prosperity by Rural Sports Economy:Taking Xujiadai Village in Pinghu,Zhejiang“The First Baseball Village in China”as an Example

作　　者：马宁宁 金叶青 金琦 MA Ningning;JIN Yeqing;JIN Qi(Business School,Shaoxing University,Shaoxing,Zhejiang 312000)

机构地区：[1]绍兴文理学院商学院,浙江绍兴312000

出　　处：《绍兴文理学院学报》2024年第5期26-37,共12页Journal of Shaoxing University

基　　金：浙江省软科学研究计划项目“浙江省城市治理工具的空间效应研究”(2021C35105);浙江省民政政策理论研究课题“中国式现代化视域中枫桥式社会组织发展模式研究”(ZMKT202384)。

摘　　要：体育是社会发展和人类进步的重要标志,是综合国力和国家软实力的重要体现。在共同富裕的大背景之下,体育经济成为促进乡村全面发展的特色推动力。深入浙江省嘉兴市平湖市徐家埭村,探索其从“养猪村”转变成“中国棒球第一村”的实践经历,证实乡村发展体育特色经济的现实性,总结与分析乡村体育经济的转型过程与实现共同富裕的实际经验,进而提出乡村体育经济推进共同富裕的优化路径,为实现乡村体育产业全面、协调与可持续发展提供经验借鉴。Sports is an important symbol of social development and human progress,and an important embodiment of comprehensive national strength and national soft power.Under the background of common prosperity,sports economy undoubtedly becomes the characteristic driving force to promote the comprehensive development of rural areas.Going deep into Xujiadai Village,Pinghu City,Jiaxing,Zhejiang Province,this paper explores its practical experience of transforming“A village specializing in pig-raising”to“The first baseball village in China”,verifying the reality of developing sports-featured economy in rural areas.It summarizes and analyzes the transformation process of rural sports economy and the practical experience of achieving common prosperity,and then puts forward the optimization path of rural sports economy to promote common prosperity,providing experience for realizing comprehensive,coordinative and sustainable development of rural sports industry.

关 键 词：共同富裕 体育经济 数字化体育 

分 类 号：F323[经济管理—产业经济] G80-05[文化科学—运动人体科学]