行为干预视角下的可持续行为设计模式研究——以垃圾分类回收为例  

Sustainable Behavior Design Model from the Perspective of Behavioral Intervention:A Case Study of Community Recycling Behavior

作　　者：赖铭 萧嘉欣[1] 罗名君[2] LAI Ming;XIAO Jiaxin;LUO Mingjun(Guangdong University of Technology,Guangzhou 510062,China;Guangdong Industry Polytechnic,Guangzhou 510300,China)

机构地区：[1]广东工业大学,广州510062 [2]广东轻工职业技术学院,广州510300

出　　处：《工业工程设计》2024年第3期1-8,55,共9页INDUSTRIAL&ENGINEERING DESIGN

基　　金：广东省哲学社会科学“十四五”规划项目循环经济战略下垃圾分类设施及可持续行为设计研究(GD22XYS17);广东省哲学社会科学规划一般项目(GD24CYS04);广东省高等职业院校艺术设计专业教指委2023年度项目(2023YSSJ20);佛山市建设青年发展型城市研究课题(2024-QNFZ34)。

摘　　要：以垃圾分类回收为例,运用行为干预理论和福格行为模型(Fogg Behavior Model,简称FBM),探究行为干预视角下的可持续行为设计模式,助力社区环境的可持续发展。以案例研究和行动研究为主要研究策略,采用质性研究方法,利用访谈法、观察法、工作坊等方法收集数据并进行三角互证。参与式行动研究的结果表明,人们受到外部设计干预时会表现出直线型、依赖型、迂回型和静态型等4种不同的行为特征,结合FBM行为模型后,提出了适用于社区分类回收的行为设计策略。通过对垃圾分类回收行为研究结果的分析,提出了一种基于行为干预视角的可持续行为设计模式,更真实地反映了人群的行为特征,并提出了有针对性的可持续行为设计策略。Taking garbage recycling as a case study,the work aims to integrate behavioral intervention theory with Fogg Behavior Model(FBM)to investigate the sustainable behavior design from a behavioral intervention perspective,to foster the sustainable community development.With case study and action research as the main research strategies,qualitative research methods,interviews,observation,workshops and other methods are used to collect data and carry out triangular cross-examination.The results of participatory action research show that people will show four different behavior characteristics when they are intervened by external design,such as linear,dependent,circuitous and static.Combined with FBM,the behavior design strategy suitable for community classification and recycling is put forward.Based on the analysis of the research results of garbage sorting and recycling behavior,a sustainable behavior design model is proposed from the perspective of behavior intervention,which reflects the behavior characteristics of people more truly and a targeted sustainable behavior design strategy is put forward.

关 键 词：行为干预 设计模式 可持续行为设计 FBM行为模型 行动研究 

分 类 号：J524[艺术—艺术设计]