网络文学作品对大学生出游意愿的影响--基于情节叙述、人物形象、作品类型的分析  

The Influence of Network Literature Works on College Students'Travel Intention--Analysis Based on Plot Narration,Character Image and Type of Work

作　　者：刘笑明[1] 罗洋 曾才容 魏雨可 陈玉琳 李可欣 LIU Xiaoming;LUO Yang;ZENG Cairong;WEI Yuke;CHEN Yulin;LI Kexin(School of Economics and Management,Xi'an Shiyou University,Xi'an,Shaanxi 710065,China)

机构地区：[1]西安石油大学经济管理学院,陕西西安710065

出　　处：《西安石油大学学报（社会科学版）》2024年第3期58-65,共8页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：2023年度陕西“社科助力县域经济高质量发展”重点智库研究项目“全域旅游视角下岐山县旅游品牌建设研究”(2023ZDO656);2023年西安石油大学校级大学生创新创业训练计划项目“‘古’韵悠长,‘迹’冠天下--开放式文旅创作平台”(X202310705015)。

摘　　要：以大学生为研究对象,发放调查问卷并应用SPSS软件和AMOS Graphics软件进行整体分析,研究网络文学作品中情节叙述、人物形象、作品类型3个因素对大学生出游意愿的影响。结果表明,情节叙述对大学生出游意愿影响最大,精彩情节会对心理距离产生正面影响,提升出游意愿;人物形象正向、饱满时会对心理距离产生正面影响,提升出游意愿;作品类型对出游意愿的影响与受众读者相关,当读者表现出对某作品类型感兴趣时,出游意愿会提升。提出借助网络文学作品塑造旅游地的形象,挖掘作品中的旅游资源,同时注重网络文学作品的社会责任。With college students as the research objects,social investigation was carried out in the form of questionnaires.SPSS software and AMOS Graphics software were used for overall analysis to study the influence of plot narration,character image and work type on college students'travel intention in online literature works.The results show that plot narration has the greatest impact on college students'travel intention,and wonderful plots have a positive impact on psychological distance and enhance their travel intention.When the character image is positive and full,it will have a positive impact on psychological distance and enhance the willingness to travel.The influence of work type on travel intention is related to audience readers.When readers show interest in a certain work type,travel intention will be improved.It is proposed to shape the image of tourism destination with the help of network literature works,excavate the tourism resources in the works,and pay attention to the social responsibility of network literature works.

关 键 词：网络文学作品 情节叙述 人物形象 作品类型 出游意愿 心理距离 

分 类 号：F592[经济管理—旅游管理]