学术期刊与新媒体融合构建学术生态圈  

Integrating Academic Journals with New Media to Build an Academic Ecosystem

作　　者：谭春林 闵甜[2] 王建平 孙涛 龙秀芬 TAN Chunlin;MIN Tian;WANG Jianping;SUN Tao;LONG Xiufen(Editing&Publishing Research Center,South China Normal University/Journal Editorial Department,South China Normal University,Guangzhou 510631,China;Editorial Office of Modern Food Science and Technology,South China University of Technology,Guangzhou 510640,China;Editorial Department of Journal of South China Universiy of Technology,Guangzhou 510640,China;Editorial Department of Journal of Instrumental Analysis,Institute of Analysis,Guangdong Academy of Sciences(China National Analytical Center,Guangzhou),Guangzhou 510070,China)

机构地区：[1]华南师范大学编辑与出版研究中心/华南师范大学学报编辑部,广东广州510631 [2]华南理工大学《现代食品科技》编辑部,广东广州510640 [3]华南理工大学学报编辑部,广东广州510640 [4]广东省科学院测试分析研究所中国广州分析测试中心《分析测试学报》编辑部,广东广州510070

出　　处：《学术出版与传播》2023年第1期104-109,共6页SCHOLARLY PUBLISHING AND COMMUNICATIONS

基　　金：中国科学技术期刊编辑学会基金项目“科技期刊论文的视频化出版、科学数据的增强出版”(CESSP-2023-C06);2023年度中国科技期刊卓越行动计划选育高水平办刊人才子项目-青年人才支持项目“基于微信平台实现食品类科技期刊内容的视频化传播研究”(2023ZZ052430);广东省科技计划项目“高水平科技期刊建设专项”(2021B1212020003):《华南理工大学学报(自然科学版)》高质量期刊建设;广东高水平科技期刊建设项目“卓越科技期刊人才培训”(2021B1212120001)。

摘　　要：基于新媒体融合背景,分析了中文学术期刊影响力的发展现状。我国新媒体发展分为三个阶段:网络新媒体时代(1996—2008)、移动社交新媒体时代(2009—2018)、智慧新媒体时代(2019至今)。以广东省学术期刊公众号为例,分析了学术期刊新媒体发展中存在的共性问题。提出新媒体时代学术期刊影响力的提升策略:精准定位受众,打造期刊学术IP品牌;策划优质内容,积累期刊“私域流量”;建设学术社群,发展期刊“学术生态圈”。Based on the background of new media integration,the development status of the influence of Chinese scientific and technological journals was analyzed.The development of new media in China can be divided into three stages:the era of online new media(1996-2008),the era of mobile social new media(2009-2018),and the era of smart new media(2019 to present).Taking the official account of Guangdong sci-tech periodicals as an example,this paper analyzes on the common problems existing in the development of new media of sci-tech periodicals.Propose strategies to enhance the influence of technological journals in the new media era:accurately target audiences and create academic IP brands for journals;Plan high-quality content and accumulate journal“private domain traffic”;Build an academic community and develop the academic ecosystem of journals.

关 键 词：媒体融合 学术期刊 期刊影响力 期刊品牌 私域流量 学术生态圈 

分 类 号：G237.5[文化科学]