新生代老年人线上消费的影响因素与促进策略  

Influencing factors and promoting strategies of online consumption of the new generation of old people

作　　者：李俊松 张艳[1] Li Junsong;Zhang Yan(Shenyang Normal University,Shenyang,Liaoning,110034)

机构地区：[1]沈阳师范大学,辽宁沈阳110034

出　　处：《市场周刊》2024年第14期77-81,共5页Market Weekly

摘　　要：随着人口老龄化的不断加剧以及数字经济的迅猛发展,新生代老年人在中国社会经济中扮演着越来越重要的角色。与传统老年人不同,新生代老年人具有独特的开放思想,在线上消费方面展现出了独特的消费习惯和决策方式。文章分析了新生代老年人在线上消费过程中所面临的问题和影响因素,并提出了一些促进新生代老年人线上消费的策略,旨在解决新生代老年人在线上消费过程中存在的问题并改善其消费体验。With the increasing aging of the population and the rapid development of the digital economy,the new generation of old people is playing an increasingly important role in Chinas society and economy.Unlike traditional seniors,the new generation of old people has a unique open mind,they show unique consumption habits and decision-making styles in online consumption.The article analyzes the problems and influencing factors faced by the new generation of old people in the process of online consumption,and puts forward some strategies to promote the online consumption of the new generation of old people,aiming at solving the problems and improving the consumption experience of the new generation of old people in the process of online consumption.

关 键 词：新生代老年人 线上消费 影响因素 促进策略 

分 类 号：C913.6[经济管理]