RCEP背景下跨境电商助力德化陶瓷出口东南亚的策略  

Study on the Strategies for Cross-Border E-commerce to Assist Dehua Ceramics Export to Southeast Asia in the Context of RCEP

作　　者：钱远玲[1] Qian Yuanling(School of Economics,Yang-En University,Quanzhou 362000)

机构地区：[1]仰恩大学经济学院,福建泉州362000

出　　处：《中阿科技论坛（中英文）》2024年第6期10-14,共5页China-Arab States Science and Technology Forum

基　　金：2023年度泉州市社会科学规划项目“RCEP协定下跨境电商助力德化陶瓷出口东南亚的策略研究”(2023D01);2021年度泉州市社会科学规划项目“泉州推进国家跨境电商综合试验区建设研究”(2021E01);2021年度福建省高校哲学社会科学研究项目“校企协同育人视角下跨境电商人才培养模式探究”(JAS21386)。

摘　　要：RCEP的生效在拓宽东南亚跨境电商增长空间的同时,也为德化陶瓷出口东南亚带来历史性机遇。然而,目前东南亚国家存在的电商物流配套短板明显、跨境电商平台相对分散、跨境电商支付方式差异较大,以及我国跨境电商人才供求失衡等问题,较大程度阻碍着德化陶瓷出口东南亚的进程。文章认为,我国企业应把握RCEP机遇,深耕东南亚市场,推进中国与东南亚物流一体化建设,搭建综合性的跨境电商平台,完善跨境电商支付体系,培养综合型跨境电商人才,以推动德化陶瓷产业发展,进一步扩大德化白瓷的世界影响力。RCEP not only broadens the growth space of cross-border e-commerce in Southeast Asia,but also brings unprecedented opportunities for Dehua's ceramic.However,the prominent issues in logistics support,scattered platforms,significant differences in payment methods,and imbalance between supply and demand of relevant talents in Southeast Asian countries are currently hindering Dehua ceramics exporting.In response to these issues,it's believed that Chinese enterprises should seize the opportunity of RCEP,vigorously tapping the Southeast Asian market,promote China-Southeast Asia integration of logistics,build a comprehensive platform,perfect the payment system and cultivate skilled talents,in order to facilitate the development of Dehua ceramic and further expand its clout.

关 键 词：RCEP 跨境电商 德化陶瓷 东南亚 

分 类 号：F752[经济管理—国际贸易]