商标法修订后我国声音商标显著性认定标准分析  

Study on the Standards for Determining the Significance of Sound Trademarks in China after the Amendment of the Trademark Law

作　　者：姜一楠 Jiang Yinan(Shandong Jianzhu University,Jinan 250101)

机构地区：[1]山东建筑大学,山东济南250101

出　　处：《中阿科技论坛（中英文）》2024年第6期163-167,共5页China-Arab States Science and Technology Forum

基　　金：国家社科基金项目“算法中的反歧视问题研究”。

摘　　要：第三次修订的《中华人民共和国商标法》(以下称《商标法》)删除了2001年修订的《商标法》第八条中关于商标必须是“可视性标志”的限制性规定,明确“声音”可以作为商标申请注册。然而,截至目前,我国声音商标制度构建仍处于起步阶段,有关显著性判断仍参照可视性商标判断标准。声音商标是否具有固有显著性、如何才算具备获得显著性等核心问题尚未得以解决,导致实践中商标申请人、权利人、审查者、裁判者都陷入两难困境。文章通过分析我国声音商标立法和实践的现状和不足,指出了获得显著性认定的必要考虑因素,并就如何有效完善我国声音商标显著性认定标准,形成声音商标显著性认定独立体系为主旨,提出了声音商标固有显著性认定方案。The third revision of the Trademark Law of People's Republic of China(hereinafter referred to as the “Trademark Law”) has removed the provision in Article 8 of the 2001 revised Trademark Law that trademarks must be “visible marks”,and further clarified that “sound” can be used as a trademark.However,as of now,China's sound trademark system is still in its infancy,and the judgement of trademark distinctiveness still refer to visible trademarks.The core issues of whether a sound trademark has inherent distinctiveness and how it can be considered distinctive have not been resolved,leading to a dilemma for trademark applicants,rights holders,examiners and judges.In light of this,the article explores the current status and shortcomings of sound trademark legislation and practice,points out the necessary elements for obtaining distinctiveness recognition,and proposes an inherent distinctiveness recognition scheme in an attempt to effectively improve standards and form an independent system for distinctiveness recognition.

关 键 词：声音商标 显著性 固有显著性 获得显著性 

分 类 号：D923.4[政治法律—民商法学]