新媒体应用背景下档案专业服务大局的实践路径——基于“闻档察社”微信公众号的案例分析  

The Practical Path of Archival Professional Services in the Context of New Media Applications-A Case Analysis Based on the"Wendangchashe"WeChat Public Account

作　　者：黄霄羽[1] 张一 吴彦洁 

机构地区：[1]中国人民大学信息资源管理学院

出　　处：《档案管理》2024年第2期107-109,115,共4页Archives Management

基　　金：国家社会科学基金重点项目“新时代我国档案服务能力建设研究”(项目编号:21ATQ009)阶段性成果。

摘　　要：本文介绍了依托新媒体平台能够捕捉时事并融合创作立体呈现、突破圈际以辐射多元阅读受众、传播高效以推动响应大政方针的客观优势,“闻档察社”原创微信公众号形成档案专业服务中心大局的特色实践,具体表现为密切追踪时事以专业视角切入、理论联系实践并多方协同思政、契合多元受众同时扩展辐射范围等。在此基础上,笔者从内容创作、运营主体、成果输出三个方面提出“闻档察社”在未来的发展目标,或可为其他同类型新媒体运作提供参考。Utilizing the advantages of new media platforms,the original WeChat public account“Wendangchashe”has successfully established itself as a key player in serving national central tasks through its unique approach to capturing current events and presenting them in a dynamic and engaging manner.By breaking through traditional media circles,“Wendangchashe”has been able to reach a diverse audience and efficiently disseminate information to promote responses to major policies.One of the key characteristics of“Wendangchashe”is its ability to closely track current events from a professional perspective,combining theory with practice to provide insightful analysis.Additionally,the platform excels in coordinating multi-party ideological and political education efforts,catering to a wide range of readers and expanding its reach.Looking towards the future,the author of“Wendangchashe”has outlined three key development goals for the platform:enhancing content creation,optimizing operational strategies,and increasing achievement output.These goals are intended to not only further solidify“Wendangchashe's”position as a leader in new media applications but also to provide valuable insights for other similar platforms.

关 键 词：新媒体应用 档案服务 中心大局 闻档察社 时事 协同 多元 

分 类 号：G279.2[文化科学—档案学]