AIGC重构研究生学术实践:持续使用意愿影响因素研究  

AIGC Reconfiguring Graduate Student Academic Practice:Study on Factors Influencing Continuous Usage Intention

作　　者：赵静[1] 倪明扬 张倩 贺亚萍 王林林[1] Zhao Jing;Ni Mingyang;Zhang Qian;He Yaping;Wang Linlin(School of Information Management,Zhengzhou University of Aeronautics,Zhengzhou 450046,China)

机构地区：[1]郑州航空工业管理学院信息管理学院,河南郑州450046

出　　处：《现代情报》2024年第7期34-46,共13页Journal of Modern Information

基　　金：国家社会科学基金项目“信息生态视域下信息疫情的形成机理和治理路径研究”(项目编号:22BTQ075);郑州航院研究生教育创新计划基金项目“数字经济中的个人信息安全及保护政策研究”(项目编号:2022CX38);“大数据时代下数据安全政策分析研究”(项目编号:2022CX49)。

摘　　要：[目的/意义]探究研究生持续使用AIGC推行学术实践意愿的影响机制,为推动AIGC在学术领域的合理应用提供理论依据和实践指引。[方法/过程]整合UTAUT2模型及TTF理论,运用结构方程模型,挖掘研究生持续使用AIGC开展学术实践意愿的关键因素。[结果/结论]研究结果显示,绩效期望、个体创新性和努力期望显著影响持续使用意愿;任务特征和技术特征显著影响任务技术匹配;任务技术匹配对持续使用意愿的直接效果没有成立,但通过影响绩效期望对其起到间接显著作用;学术道德规范在社群影响路径中起到了正向调节作用。本研究弥补了现有研究对特定对象的忽视与定性分析解释力不足的问题。[Purpose/Significance]The study aims to explore the influencing mechanism of graduate students willingness to use AIGC consistently for academic practice,so as to provide theoretical basis and practical guidance for promoting the humanized application of AIGC in the academic field.[Method/Process]The study integrated UTAUT2 model and TTF theory,used structural equation model,the key factors of graduate students willingness to continue to use AIGC for academic practice.[Result/Conclusion]The results show that performance expectations,individual innovativeness and effort expectations significantly affect the willingness to continue using;task characteristics and technology characteristics significantly affect task-technology matching;task-technology matching does not hold a direct effect on the willingness to continue using,but plays an indirectly significant role in it by affecting the performance expectations;and the academic code of ethics plays a positive moderating role in the path of the community s influence.This study remedies the neglect of specific subjects and the insufficient explanatory power of qualitative analysis in existing studies.

关 键 词：AIGC 研究生 学术实践 持续使用意愿 UTAUT2 TTF 

分 类 号：G252.0[文化科学—图书馆学]