医院志愿者服务品牌化建设管理思路研究  

Research on the Management Ideas of Hospital Volunteer Service Brand Construction

作　　者：张翠红[1] 贾思宁 刘婷婷[1] ZHANG Cuihong;JIA Sining;LIU Tingting(Youth League Committee,the Affiliated Hospital of Jining Medical College,Jining,Shandong Province,276826 China)

机构地区：[1]济宁医学院附属医院团委,山东济宁276826

出　　处：《中国卫生产业》2024年第4期239-242,共4页China Health Industry

摘　　要：近年来,志愿服务在医院中发展迅速,其对于医疗机构中的人文建设有着极大的推动作用,要想进一步提高志愿服务在医院中的实践影响力和质量,就需要将志愿服务形成品牌化建设。基于此,本文围绕志愿服务展开,分析了志愿服务在医院中形成品牌化的重要性,就品牌化建设路径展开深入探究,以期能为有关人员提供指导和参考。In recent years,volunteer service has developed rapidly in hospitals,which plays a great role in promoting the humanistic construction in medical institutions.In order to further improve the practical influence and quality of volunteer service in hospitals,it is necessary to form a brand construction of volunteer service.Based on this,this paper focuses on the volunteer service,analyzes the importance of the brand formation of volunteer service in hospitals,and carries out an in-depth exploration on the brand construction path,in order to provide guidance and reference for relevant personnel.

关 键 词：医院 志愿者服务 品牌化建设 研究思路 

分 类 号：R19[医药卫生—卫生事业管理]