从“版”到“窗”:数字出版阅读界面形象嬗变的符号学分析  

From"Page"to"Window":A Semiotic Analysis of the Transformation of Digital Publishing Reading Interface

作　　者：胡易容[1] 周野 HU Yi-rong;ZHOU Ye(School of Literature and Journalism,Sichuan University,Chengdu 610000,China;Publishing Institute,Sichuan University,Chengdu 610000,China)

机构地区：[1]四川大学文学与新闻学院,四川成都610000 [2]四川大学出版学院,四川成都610000

出　　处：《编辑之友》2024年第6期23-30,共8页Editorial Friend

基　　金：国家社会科学基金特别委托项目“中国出版业繁荣发展重大理论和实践问题研究”(23@ZH003)子课题“出版融合发展引导机制研究”;新华文轩共建四川大学出版学院专项课题(20221125)。

摘　　要：印刷术的发明与普及使“版”成为出版物标准界面,历史前行、技术更迭,“窗”成为数字出版物的新界面。出版界面形象从“版”到“窗”,既展现了出版载体物显示端的变革,也关涉出版观念的变迁。相比传统界面“版”,“窗”产生了符形的变化,它可以被理解为一种虚位以待但呈现动势的空符号,是透明媒介环境与非透明信息系统,符号与媒介的关系仅为瞬时征用的弱依存关系。在符用层面,窗口界面语言呈现出图符语境化的趋势,人与屏幕的符号互动,身体与媒介双重延伸,并通达经验与文本两个世界,实现意义调度。The invention and popularization of printing technology established the"page"as the standard interface for publications.As history progresses and technology evolves,the"window"has become the new interface for digital publications.The transformation of the publishing industry from"page"to"window"reflects not only the changes in publishing mediums-the display terminals-but also the shifts in publishing concepts.Compared to the traditional"page"interface,the"window"introduces a symbolic change.It can be understood as an"empty sign"that,while seemingly vacant,possesses a dynamic potential for presentation.This window functions as both a transparent media environment and an opaque information system,where the relationship between the sign and the medium is one of weak dependency characterized by"instant appropriation".At the level of symbol usage,the window interface language exhibits a trend towards contextualized pictorial symbols.In the symbolic interaction between humans and screens,both the body and the medium have achieved extension,bridging the experiential and textual worlds to achieve meaning modulation.

关 键 词：融合出版 数字界面 符号学 媒介环境 

分 类 号：G230[文化科学]