从Sora到AGI:智能媒介的升维与全新场景体验时代的到来  

From Sora to AGI:Intelligent Media Upgrading and the Dawning of the New Scenario-Based Experience Era

作　　者：喻国明 苏健威 YU Guo-ming;SU Jian-wei(School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《编辑之友》2024年第6期39-45,共7页Editorial Friend

基　　金：北京师范大学博士生学科交叉基金项目“扩展现实技术环境中的人机与情感传播效果”(BNUXKJC2215);北京师范大学人才培养质量提升专项计划。

摘　　要：作为新一代大型视觉模型,Sora使文生视频技术实现了从“堪用”到“好用”的飞跃,其走红的背后是迈向通用人工智能的可能。Sora本质上是智能媒介的一次重大升维,使价值生成从此具备时空维度,这将开启数字文明的序幕。Sora的意义在于:首先,大众内容生产从以文本为基础的单模态升维到以影像为基础的多模态,个体的主体意义得到极大增强;其次,人类的认知、学习、沟通将进入全新的场景体验时代;最后,全新场景体验意味着能够借此建立粒度更细、自由度更高、可供性更强的价值连接。Sora的技术革命也将深刻影响新闻传播的价值要点:一方面,未来传播需要渗透到公众认知的全环节,辅助公众参与治理,创造价值;另一方面,未来传播需要连接圈层,促进圈层间的彼此理解与共识达成。As a new generation of large visual models,Sora makes the generating text to video technology realize the leap from"usable"to"good".Behind its development is the possibility of realizing embodied intelligence,world model and then moving towards general artificial intelligence.Sora is essentially a major upgrading of intelligent media,enabling value generation with spatial and time dimensions,which will profoundly affect the digital practice of human beings and open the prelude to digital civilization.The significance of Sora lies in the fact that,firstly,the large-scale content production has been upgraded from text-based unimodal to image-based multimodal.Secondly,human cognition,learning and communication will enter the scenario-based experience era.Finally,the new scenario-based experience means that value connections can be established with finer granularity,higher degree of freedom and stronger affordance.Sora's technological revolution will also have a profound impact on the value of journalism and communication theory.On the one hand,the future communication needs to penetrate into the whole link of public cognition,and assist the public to participate in governance and create value.On the other hand,future communication will need to connect circles as well as promote mutual understanding and consensus-building among individuals in the circles.

关 键 词：SORA 大型视觉模型 场景体验 通用人工智能 智能媒介 

分 类 号：G206[文化科学—传播学]