电子商务与县域消费——来自电子商务进农村综合示范县的准自然实验  

E-commerce and county consumption:A quasi-natural experiment of e-commerce into a comprehensive rural demonstration county

作　　者：施金凤 陆军[2] 王丰阁 SHI Jin-feng;LU Jun;WANG Feng-ge(School of Big Data Application and Economics,Guizhou University of Finance and Economics,Guiyang 550025,China;Vanke School of Public Health,Tsinghua University,Beijing 100084,China)

机构地区：[1]贵州财经大学大数据应用与经济学院,贵阳550025 [2]清华大学万科公共卫生与健康学院,北京100084

出　　处：《湖北农业科学》2024年第6期235-240,共6页Hubei Agricultural Sciences

基　　金：国家社科基金重点项目(21ASH003);贵州省科技厅重点项目子课题(BDSA20200105)。

摘　　要：基于2011—2019年全国1 081个县域的面板数据,以电子商务进农村综合示范县政策作为准自然实验,使用多时点双重差分模型定量分析电子商务对县域消费的总体性影响,并探讨其中的作用机制。结果表明,电子商务进农村综合示范县政策使得县域消费增长1.6%;该政策的消费促进作用存在地区异质性,西部明显强于中部、东部,对西部县域消费的促进作用达5%;机制检验表明该政策可以通过提高信息匹配效率和生产效率来促进消费。Based on the panel data of 1 081 counties in China from 2011 to 2019,taking the policy of e-commerce into comprehensive rural demonstration county as a quasi-natural experiment,the multi-time point differential model was used to quantitatively analyze the overall impact of e-commerce on county consumption and its mechanism was explored.The results showed that the policy of ecommerce into the comprehensive rural demonstration county increased county consumption by 1.6%;there was regional heterogeneity in the consumption promotion effect of this policy,with the western region being significantly stronger than the central and eastern regions,and the promotion effect of consumption in western counties reached 5%;mechanism test showed that this policy could promote consumption by improving the efficiency of information matching and production.

关 键 词：电子商务 县域消费 信息匹配 生产效率 乡村振兴 

分 类 号：F724.6[经济管理—产业经济]