高职跨境电商专业学生创新创业项目可持续性发展研究——以抖音社交平台为例  

Research on the Sustainable Development of Innovation and Entrepreneurship Projects for Students Majoring in Cross-border E-commerce in Higher Vocational Education——Take Social Platform TikTok as an Example

作　　者：隆婕 LONG Jie(Guangzhou Huanan Business College,Guangzhou Guangdong 510000,China)

机构地区：[1]广州华南商贸职业学院,广东广州510000

出　　处：《湖北开放职业学院学报》2024年第11期16-18,共3页Journal of Hubei Open Vocational College

基　　金：中国民办教育协会2022年度规划课题(学校发展类)“高职跨境电商专业学生创新创业项目可持续性发展研究——以抖音社交平台为例”(项目编号:CANFZG22402)。

摘　　要：基于跨境电商对外贸易深化经济改革发展,成为我国适应全球经济发展新环境的重要依托。本文将基于抖音社交平台海外版TikTok为例,开展高职跨境电商学生创新创业项目发展需求分析,进一步对高职跨境电商专业学生创新创业项目可持续性发展载体进行探究,结合对跨境电商专业学生创新创业项目可持续性发展的内在逻辑解析,制定围绕学生创新创业项目可持续性发展的教育方案,以提升高职跨境电商专业人才教育培养的有效性。Deepening economic reform and development based on cross-border e-commerce and foreign trade has become an important support for China to adapt to the new environment of global economic development.This paper will take TikTok,the overseas version of Douyin social platform,as an example,to carry out an analysis of the development needs of cross-border e-commerce students' innovation and entrepreneurship projects in higher vocational colleges.In combination with the internal logic analysis of the sustainable development of cross-border e-commerce students' innovation and entrepreneurship projects,this paper will develop an education program focusing on the sustainable development of students' innovation and entrepreneurship projects,and improve the effectiveness of cross-border e-commerce talent education and training in higher vocational colleges.

关 键 词：高职 跨境电商专业 创新创业项目 可持续性发展 抖音 

分 类 号：G642[文化科学—高等教育学]