如何提高乡村民宿创业绩效——地方认同与创业自我效能感机制研究  

How to Achieve High-performance Rural Guesthouse Entrepreneurship--Mechanism Study of Place Identity and Entrepreneurial Self-efficacy

作　　者：周琳杰 殷平[1] 周文婧 满丹彤 ZHOU Linjie;YIN Ping;ZHOU Wenjing;MAN Dantong(School of Economics and Management,Beijing Jiaotong University,Beijing 100091,China;People’s Government of Nandulehe Town in Pinggu District of Beijing,Beijing 101212,China)

机构地区：[1]北京交通大学经济管理学院,北京100091 [2]北京市平谷区南独乐河镇人民政府,北京101212

出　　处：《Journal of Resources and Ecology》2024年第3期639-649,共11页资源与生态学报（英文版）

基　　金：The Beijing Social Science Fund(22GLA004)。

摘　　要：民宿创业绩效机制的辨析对于提高农民收入、实现共同富裕、全面推进乡村振兴战略十分必要。本文构建了地方认同、创业自我效能感与农民民宿创业绩效之间关系的理论模型,收集了355份北京市民宿创业者的数据,运用Mplus软件进行路径分析和中介效应检验,实证验证了该理论模型。研究结果表明:地方认同对民宿创业绩效具有正向影响;创业自我效能感对民宿创业绩效有显著的正向影响;创业自我效能感在地方认同和农民民宿创业绩效的关系中发挥部分中介作用。该研究结论为乡村振兴背景下提高民宿创业绩效提供了理论基础,并且具有一定的管理实践意义。Under the strategy of rural revitalization,it is urgent to analyze the performance mechanism of rural guesthouse entrepreneurship.This paper has constructed a theoretical model of the relationship among place identity,entrepreneurial self-efficacy and entrepreneurial performance of rural guesthouses,collected 355 sample data of guesthouse entrepreneurship in Beijing,and used Mplus software to empirically verify the theoretical model through path analysis and mediation effect test.The results show that place identity has a positive effect on guesthouse entrepreneurial performance,which is significantly and positively influenced by entrepreneurial self-efficacy.Entrepreneurial self-efficacy plays a partial mediating role in the relationship between place identity and entrepreneurial performance.This study has provided a theoretical basis for improving the entrepreneurial performance of guesthouses against the backdrop of rural revitalization,with certain practical significance for management.

关 键 词：乡村振兴 乡村民宿 地方认同 创业自我效能感 创业绩效 

分 类 号：F327[经济管理—产业经济] F592.7F719.2