COVID-19感知易感性对健康风险感知、风险规避和出游意愿的影响:政府信任的调节作用(英文)  

The Effect of Perceived Susceptibility of COVID-19 on Health Risk Perception,Risk Aversion and Travel Intentions:The Moderating Effects of Trust in Government

作　　者：周彬[1] 王璐婷 王灵恩[2] CHRIS Ryan 刘思怡 熊启昊 王玉欣 ZHOU Bin;WANG Luting;WANG Lingen;CHRIS Ryan;LIU Siyi;XIONG Qihao;WANG Yuxin(Department of Tourism,Ningbo University,Ningbo,Zhejiang 315211,China;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China;China-New Zealand Tourism Research Unit,The University of Waikato,Hamilton 3240,New Zealand;School of Management and Marketing,Faculty of Business and Law,Curtin University,Perth 6102,Australia)

机构地区：[1]宁波大学旅游系,浙江宁波315211 [2]中国科学院地理科学与资源研究所,北京100101 [3]怀卡托大学中国-新西兰旅游研究中心,新西兰哈密尔顿3240 [4]科廷大学商学与法学院管理与营销系,澳大利亚珀斯6102

出　　处：《Journal of Resources and Ecology》2024年第3期733-744,共12页资源与生态学报（英文版）

基　　金：The National Natural Science Foundation of China(42171223)。

摘　　要：本研究考察了COVID-19感知易感性、健康风险感知、风险规避与出游意愿之间的关系,并探讨了政府信任的调节作用。研究数据通过腾讯问卷(113)和实地调研(507)两种方法收集。研究发现:感知易感性显著影响健康风险感知和风险规避,这2个变量又显著影响游客的出游意愿。健康风险感知和风险规避分别在感知易感性影响出游意愿发挥部分中介作用,它们之间的链式中介关系也得到支持。政府信任在感知易感性影响健康风险感知,以及健康风险感知和出游意愿之间有显著的调节作用。本研究对全球公共卫生危机游客出游意愿的影响因素提供了新的见解,有助于后疫情时代旅游经济复苏和目的地的营销策略制定。This study examined the relationship between perceived COVID-19 susceptibility,health risk perception,risk avoidance,and travel intentions,and explored the moderating role of government trust.The study data were collected through both Tencent Questionnaire(113)and field research(507)methods.The results showed that perceived susceptibility significantly influenced health risk perception and risk avoidance,which in turn significantly influenced travel intentions.Health risk perception and risk aversion partially mediated the effect of perceived susceptibility on travel intentions,respectively,and the chain mediation relationship between them was supported.Government trust had a significant moderating effect between perceived susceptibility affecting health risk perception,and health risk perception and travel intentions.This study provides new insights into the factors influencing tourists’travel intentions in a global public health context and contributes to the recovery of the tourism economy and the development of marketing strategies for destinations in the post-pandemic era.

关 键 词：感知易感性 健康风险感知 风险规避 出游意愿 政府信任 

分 类 号：F592[经济管理—旅游管理] R195[经济管理—产业经济]