理解当地人对文化遗产旅游的支持意图:S-O-R理论视角  

Understanding Local People’s Support Intentions toward Cultural Heritage Tourism:An Examination through Stimulus-Organism-Response Perspective

作　　者：黄秋爱 邹统钎 王国为[4] 宋亮[1] HUANG Qiuai;ZOU Tongqian;WANG Guowei;SONG Liang(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Tourism Department,“Silk road”International University of Tourism and Cultural Heritage,Samarkand 999033,Uzbekistan;China Academy of Culture&Tourism,Beijing International Studies University,Beijing 100024,China;Institute of Basic Theories of Chinese Medicine,China Academy of Chinese Medical Sciences,Beijing 100700,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024 [2]丝绸之路国际旅游和文化遗产大学旅游学院,撒马尔罕999033,乌兹别克斯坦 [3]北京第二外国语学院中国文化和旅游研究院,北京100024 [4]中国中医科学院中医基础理论研究所,北京100700

出　　处：《Journal of Resources and Ecology》2024年第3期745-753,共9页资源与生态学报（英文版）

基　　金：The Special Scientific Research Project of Beijing International Studies University(KYZX20A015)。

摘　　要：文化遗产旅游因其文化遗产的特殊性而逐渐受到人们的关注,而发展文化遗产旅游需要当地人的支持。在文章中,我们先引入了Stimulus-Organism-Response(S-O-R)理论,再提出关于主观规范、个人规范、当地人感知及其支持意图间关系的研究模型。结果表明,主观规范显著影响当地人的感知(包括经济感知、文化感知和环境感知)和个人规范。另外,当地人的感知和个人规范也显著影响当地人对文化遗产旅游的支持意图。研究结果有助于我们更好地理解当地人对文化遗产旅游的支持意图的影响因素及影响机理,具有一定的理论意义和实践意义。Cultural heritage tourism is gaining more and more attention for the characteristics of cultural heritage.However,developing cultural heritage tourism needs local people’s support.This paper introduces the Stimulus-Organism-Response theory and proposes a research model about the relationships between subjective norms,personal norms,local people’s perceptions(i.e.,economic,sociocultural,environmental perceptions),and their support intentions toward cultural heritage tourism.The results show that the subjective norms significantly affect local people’s perceptions and the individual’s support intention toward cultural heritage tourism.In addition,local people’s perceptions and personal norms positively influence their support intentions toward cultural heritage tourism.The results help us understand the influence factors of local people’s support intentions toward cultural heritage tourism and the influence mechanism.Thus this paper has provided some valuable theoretical and practical implications.

关 键 词：文化遗产旅游 主观规范 个人规范 当地人的感知 支持意图 

分 类 号：F590[经济管理—旅游管理] G122[经济管理—产业经济]