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作 者:练渊杰 奚峥皓[1] 王睿清 于是然 肖敏 LIAN Yuanjie;XI Zhenghao;WANG Ruiqing
机构地区:[1]上海工程技术大学,上海200000
出 处:《智慧农业导刊》2024年第13期11-14,共4页JOURNAL OF SMART AGRICULTURE
摘 要:随着互联网时代的兴起,线上销售农产品已经成为一种新的销售模式。作为新型销售模式,不乏存在着机遇与可发展的机会,但它仍有许多缺陷和亟待解决的难点。该文以黑龙江省为例,探讨研究在新时代背景下的农产品网络销售。首先,分析黑龙江省农产品在网络销售中的优势,包括丰富的农产品资源、完善的农业产业链和政府的政策支持。其次,探讨网络销售对农产品销售模式的影响,以及如何利用网络平台提升农产品品牌形象和销售效果。然而,网络销售也带来诸多挑战,如物流配送、农产品质量安全、消费者信任度等问题。最后,提出应对这些挑战的策略和建议,包括农产品网络销售方式、建立农产品质量安全追溯体系、提高消费者信任度等。With the advent of the Internet era,online sales of agricultural products have become a new marketing model.It has brought many opportunities for development,but it still has many defects and difficulties to be solved.Taking Heilongjiang Province as an example,this paper discusses the online sales of agricultural products in the context of the new era.Firstly,the advantages of Heilongjiang Province agricultural products in online sales are analyzed,including abundant agricultural products resources,perfect agricultural industry chain and government policy support.Secondly,the paper discusses the influence of online sales on agricultural products sales model,and how to use network platform to enhance the brand image and sales effect of agricultural products.However,online sales also bring many challenges,such as logistics distribution,agricultural product quality safety,consumer trust and so on.Finally,this paper puts forward some strategies and suggestions to deal with these challenges,including the way of online sales of agricultural products,the establishment of agricultural product quality safety traceability system,and the improvement of consumer trust.
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