叙事学理论视角下湘西苗族服饰设计的数字化表达  

Digital expression of Miao costume design in Xiangxi from the perspective of narratology theory

作　　者：赵悦婉 刘帅 Zhao Yuewan;Liu Shuai(School of Design Art,Changsha University of Science and Technology,Changsha 410114,China)

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙410114

出　　处：《纺织报告》2024年第5期51-53,共3页

基　　金：湖南省工艺美术产品工业设计中心开放基金资助项目(2022GYMS05)。

摘　　要：随着人工智能时代的到来,传统媒体的传播方式改变了。数字技术加持下的新媒体平台,正在以新的手段快速传播传统文化。文章从叙事学视角对现有的文献进行研究与归纳,阐述了湘西苗族传统服饰设计的数字化表达方式。湘西苗族传统服饰文化在叙事学理论及各种媒介的加持下,更好地与年轻人形成了有效互动和情感共鸣。叙事在新媒体时代成为诠释传统文化的重要手段,为湘西苗族服饰文化的传播和可持续发展提供了参考。With the advent of the era of artificial intelligence,the dissemination model of traditional media has changed.With the blessing of digital technology,new media platforms are rapidly disseminating traditional culture by new means.From the perspective of narratology,this paper expounds the digital expression of the traditional Miao costume design in Xiangxi through the research and induction of the existing literature.Based on the blessing of the theory of narratology and various media,the traditional Miao costume culture in Xiangxi can better form an effective interaction and emotional resonance with young people.Narrative has become an important means of interpreting traditional culture in the new media era,providing a reference for the dissemination and sustainable development of Miao costume culture in Xiangxi.

关 键 词：叙事学 湘西苗族传统服饰 数字化表达 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]