几何化表现在户外服装品牌设计中的应用研究  

Study on the application of geometric representation in outdoor clothing brand design

作　　者：史若楠 黄有望[1] Shi Ruonan;Huang Youwang(Xi’an Polytechnic University,Xi’an 710048,China)

机构地区：[1]西安工程大学,陕西西安710048

出　　处：《纺织报告》2024年第5期57-59,共3页

摘　　要：随着现代经济的飞速发展,户外用品市场规模持续扩大。消费者除了对户外服装提出了功能性需求外,对户外服装品牌形象外在表现形式也提出了较高要求。文章采用文献综述法、案例分析法对几何化表现在户外服装品牌设计中的应用进行了研究。研究结果表明,在户外服装品牌设计中应用几何化表现可以为品牌带来传播效益,有利于提高品牌的传播性和识别度,加深消费者对品牌的记忆。文章分析了几何化表现的艺术特点,以此总结出几何化表现在户外服装品牌设计中的应用手法。With the rapid development of modern economy,the scale of outdoor product market continues to expand.Consumers not only have functional demands for outdoor clothing,but also have high demands for the external expression of outdoor clothing brand image.This paper uses literature review and case analysis methods to study the application of geometric representation in outdoor clothing brand design.The research results indicate that the application of geometric representation in outdoor clothing brand design can bring communication benefits to the brand,which is beneficial for improving the brand’s communication and recognition,deepening consumer memory of the brand.This paper analyzes the artistic characteristics of geometric representation,and summarizes the application techniques of geometric representation in outdoor clothing brand design.

关 键 词：几何化 户外服装品牌设计 简洁 

分 类 号：J523.5[艺术—艺术设计]