基于湘西苗族传统文化元素的IP形象设计  

IP image design based on Xiangxi Miao traditional cultural elements

作　　者：李娟 罗艳[2] 罗嘉丽 Li Juan;Luo Yan;Luo Jiali(Hunan University of Information Technology,Changsha 410151,China;Chongqing Normal University,Chongqing 400000,China)

机构地区：[1]湖南信息学院,湖南长沙410151 [2]重庆师范大学,重庆400000

出　　处：《纺织报告》2024年第5期90-92,共3页

基　　金：湖南省教学科学规划课题“‘四阶递进,守正创新’——《传统图案》课程教学体系构建研究”(XJK22CGD072)。

摘　　要：我国发展历史悠久,56个民族凝聚出多样化的民族文化。湘西苗族是一个古老的民族,十二古神是苗族传统文化中人类的起源,是十分神秘的传说。文章对湘西苗族传统文化元素进行了符号提取,并结合不同古神的特征进行视觉转化,设计出代表湘西苗族传统文化的IP形象。China has a long history of development,and 56 ethnic groups have condensed diverse ethnic cultures.The Miao people in Xiangxi are an ancient ethnic group,and the twelve ancient gods are the origin of human beings in Miao traditional culture,which is a very mysterious legend.The article extracts symbols from the traditional cultural elements of the Miao ethnic group in Xiangxi,and combines the characteristics of different ancient gods for visual transformation to design an IP image representing the traditional culture of the Miao ethnic group in Xiangxi.

关 键 词：湘西苗族传统文化 IP形象设计 十二古神 

分 类 号：J523[艺术—艺术设计]