技术营销在大型工业用户设备润滑管理方面的实践  

Practical Application of Technical Marketing in Equipment Lubrication Management for Large Industrial Users

作　　者：何天宇 宋庆武 吴长彧 梁德君 范立新 杜志松 于洋 HE Tian-yu;SONG Qing-wu;WU Chang-yu;LIANG De-jun;FAN Li-xin;DU Zhi-song;YU Yang(PetroChina Shanghai Lubricating Oil Product Design Branch,Shanghai 201800,China)

机构地区：[1]中国石油上海润滑油产品设计分公司,上海201800

出　　处：《润滑油》2024年第3期6-10,共5页Lubricating Oil

基　　金：中国石油润滑油公司项目“昆仑润滑钢铁行业管家式服务体系建设”(石油企202108)。

摘　　要：文章介绍了专业润滑油公司以技术团队为营销主体,通过管家式服务为大型工业用户深度挖潜,大幅降低企业润滑成本和管理成本,获得客户和后服务市场的营销模式;展示了技术营销的核心内容和具体实践成果;阐述了技术营销模式突破传统营销模式在大型工业企业开发与维护中的重大意义。The paper introduces the marketing practices of specialized lubricant companies,where a technical team serves as the core of marketing efforts,providing personalized services to deeply understand the needs of large industrial users.This approach significantly reduces enterprise lubrication and management costs,while establishing a marketing model for customer acquisition and after-sales services.The paper highlights the core content of technical marketing and its specific practical results,emphasizing the significant importance of the technical marketing model in breaking through traditional marketing approaches for the development and maintenance of large industrial enterprises.

关 键 词：技术营销 工业用户 管家式服务 润滑管理 实践 

分 类 号：TE626.3[石油与天然气工程—油气加工工程]