“当事人发声”:数字新闻形态在平台内容生产中的制度逻辑——基于胡鑫宇失踪事件的个案研究  

"Individual Voices":The Institutional Logics of Digital News Formats in Platform ContentProduction

作　　者：白红义[1] 简丹丹 Bai Hongyi;Jian Dandan

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《传媒观察》2024年第6期15-23,F0002,共10页Media Observer

基　　金：国家哲学社会科学基金重点项目“中国特色新闻学话语体系建构研究”(2019AZD 046)的阶段性成果;复旦大学新闻学院科研创新项目“作为符号资源的10万+:中国新闻从业者的‘流量想象’研究”经费支持。

摘　　要：随着信息技术的发展,平台化使得不同行动者借助各类实践活动方式参与到平台内容生产秩序构建中,逐渐成为塑造数字新闻业新闻形态的一股力量。在此背景下,本文将当事人新闻这一数字新闻形态视作构建平台内容生产秩序的隐喻,基于工具性个案胡鑫宇失踪事件中的“当事人发声”过程讨论背后的制度逻辑。研究发现,数字新闻形态在平台内容生产秩序中的具体建构过程遵循三重制度逻辑:首先,事件当事人通过发声为数字平台提供价值观、信念等新闻事实,在流量逻辑下确定数字平台传播的主要内容;其次,数字平台通过社群等方式确定传播内容的具体文化象征符号,进而通过关系逻辑塑造媒体报道的话语形式;最后,数字媒体通过在报道实践中对平台文化象征符号的使用,从专业逻辑层面完成对新新闻形态的权威赋予。数字新闻形态是在多重制度逻辑下完成的,本研究只讨论了每个环节的主导制度逻辑,未来可对各类制度逻辑之间的关系等问题作进一步讨论。The advancement of information technology has heralded the age of platformization,granting diverse stakeholders the ability to influence the digital journalism landscape through their practical involvements.This paper,grounded in the institutional logic perspective and employing the instrumental case of the Hu Xinyu missing person incident,reveals a threefold institutional logic driving the construction of digital news formats within platform content production.Firstly,participants in events contribute their perspectives,infused with values and beliefs,as news content to digital platforms through their testimonials.Guided by the logic of click-driven priorities,these contributions significantly impact the prevailing content disseminated by digital platforms.Secondly,digital platforms curate specific cultural symbolic representations of content through community interactions,thereby shaping the discourse form of media coverage via relational logic.Lastly,digital media,by integrating these cultural symbols into reporting practices,endows the emerging news formats with professional legitimacy from a professional logic standpoint.The formation of digital news formats unfolds within the interplay of multiple institutional logics.This study has primarily focused on the dominant institutional logic at each stage.Future research could delve deeper into exploring the interrelationships among various institutional logics and other pertinent issues.

关 键 词：平台社会 新闻生产 新闻形态 制度逻辑 

分 类 号：G206[文化科学—传播学]