“黏连剂”与“节拍器”:网络舆论议题的主题演化——对李佳琦“怒怼网友”事件的多维社会网络分析  

"Adhesives"and"Metronome":Topic Evolution of Online Public Opinion

作　　者：董晨宇[1] 林琦桁 Dong Chenyu;Lin Qiheng

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《传媒观察》2024年第6期24-34,共11页Media Observer

基　　金：中国人民大学“双一流”建设马克思主义新闻观创新研究(MXG202314)的阶段性成果。

摘　　要：当前,网络空间中的公共讨论呈现娱乐性与社会性交织的特征,舆论场中议题的主题摇移与长尾效应凸显。传播学领域的相关探讨存在面向单一、逻辑断裂、缺乏纵深考量等问题。本文尝试将“主题演化”分析思维迁移至传播学中,选择网红李佳琦“怒怼网友”这一极具代表性的事件,从主题、情感、行为三个层面出发进行社会网络分析,并跨阶段具体论述在时间脉络推进下各节点的特征、关联与演化逻辑。研究发现,主题与情感、行为呈现联动偏移态势,显示出行为横跳、情绪起伏的表征,但在极化与撕裂中也存在网络结构的延续性;在演化过程中,情感与行为分别扮演着“黏连剂”与“节拍器”的角色,主题演化结构呈现出时空交织的复合状态。受以上研究过程启发,本文提出整合协同演进的网络分析新思路,即一种横纵整合、网络间协同、动态演进的分析视角。Currently,public discussions in cyberspace demonstrate a blend of entertainment and social interaction,with shifting themes and lasting effects on topics gaining prominence in public opinion discourse.However,discussions within communication studies encounter challenges such as narrow focus,fragmented logic,and lack of depth.This paper aims to apply the analytical framework of"topic evolution"to communication studies,focusing on the highly impactful event of E-commerce influencer Li Jiaq's"angry rebuttal to netizens"Through social network analysis spanning themes,emotions,and behaviors,the study examines the characteristics,associations,and evolutionary logic of each node across different stages in time.The findings reveal a trend of interconnected shifts in themes,emotions,and behaviors,marked by sudden shifts in behavior and fluctuations in emotion.However,amidst polarization and fragmentation,there is also continuity in the network structure.Throughout the evolution process,emotions act as"adhesive,"while behaviors serve as the"metronome,"resulting in a complex spatiotemporal intertwining of topic evolution.Drawing inspiration from this research,the paper proposes a new approach to network analysis termed integrated and collaborative evolution.This approach emphasizes horizontal and vertical integration,inter-network collaboration,and dynamic evolution.

关 键 词：主题演化 社会网络分析 网红产业 李佳琦 情感 行为 

分 类 号：G206[文化科学—传播学]