叙事转向:突破信息内卷的新闻话语危机  

NarrativeTurn:Breaking though the News Discourse Crisisof Information Entropy

作　　者：张立伟[1] Zhang Liwei

机构地区：[1]四川省社会科学院新闻传播研究所,四川成都610072

出　　处：《传媒观察》2024年第6期84-91,共8页Media Observer

基　　金：国家社科基金后期资助项目“传统媒体升级化转型路径研究”(20FXWB022)的阶段性成果。

摘　　要：新闻业危机之一是新闻话语危机。多年践行的传递信息的新闻话语,因内卷化和信息超载而陷入僵局。突破僵局,亟需叙事转向。媒介观需从“传递信息的媒介”转向“生产意义的媒介”,受众观念需从“信息短缺相对无知的受众”转向“信息超载相对知情的受众”。叙事转向,主要运用五大纪实手法:结构、时间、空间、视角、编码,协调事实、图景与真实性、客观性的关系,为受众报道公共生活的真实图景。One of the crises facing the news industry today is the crisis of news discourse.While the traditional approach of conveying information has been practiced for many years,it has reached a stalemate due to involution and information overload.To overcome this impasse,there is an urgent need for a narrative shift.This shift entails viewing media as more than just a means of transmitting information but as a medium for producing meaning.Similarly,audience beliefs must evolve from mere receptivity due to information scarcity to critical engagement in light of information overload.Both shifts necessitate a focus on empowering the informed audience.The narrative turn primarily employs five documentary techniques-structure,time,space,perspective,and coding-to reconcile the relationship between facts,context,authenticity,and objectivity.Through these techniques,news reporting aims to present a comprehensive and accurate portrayal of public life to the audience.

关 键 词：信息僵局 叙事转向 媒介观 受众观 真实性 纪实手法 

分 类 号：G206[文化科学—传播学]