面向小型团体的旅游产品定制方法  

Tourism product customization method for small groups

作　　者：于超[1] 杨梦丽 YU Chao;YANG Mengli(School of Management,Shenyang University of Technology,Shenyang,Liaoning 110870,China)

机构地区：[1]沈阳工业大学管理学院,辽宁沈阳110870

出　　处：《沈阳工业大学学报（社会科学版）》2024年第3期327-336,共10页Journal of Shenyang University of Technology(Social Sciences)

基　　金：辽宁省社会科学规划基金项目(L21CGL021)。

摘　　要：为满足游客日趋个性化的旅游需求,定制旅游越来越受到关注。针对小型团体游客的旅游产品定制问题,提出一种基于游客需求和在线旅游产品信息的旅游产品定制方法。在线收集旅游产品信息,获取某小型团体游客旅游需求;根据旅游需求在已收集的在线旅游产品中初步筛选适合的产品,计算所选产品满足游客需求的程度和其效用值,选取效用值较高的产品作为初始旅游产品;进一步通过选择或调整得到可使游客满足程度达到一定阈值的旅游产品方案,并通过算例说明给出方法的可行性与实用性,旨在推出一种能够满足游客需求的旅游产品定制方法。To meet the increasingly personalized travel needs of tourists,customized tourism has attracted more and more attention.Aiming at the problem of tourism product customization of small group tourists,a tourism product customization method is proposed based on tourist demand and online tourism product information.Online information is used to collect tourism product information and the travel needs of a small group of tourists are obtained;according to the tourism demand,the suitable products are preliminarily selected among the collected online tourism products,the degree of the selected tourism products to meet the needs of tourists and the utility value of the tourism products are calculated,and the tourism products with the highest utility value are selected as the initial tourism products;through the further selection or adjustment,the tourism product solutions can be obtained that can meet the satisfaction of tourists up to a certain threshold.The feasibility and practicality of the method are illustrated through examples.The purpose is to introduce a customized mode of tourism products that can meet the needs of tourists.

关 键 词：定制旅游 旅游产品 在线信息 小型团体 游客期望 

分 类 号：C93[经济管理—管理学] F719