吉林省农产品区域公用品牌竞争力提升策略探究  

Research on Strategy for Enhancing Competitiveness of Regional Public Brand of Agricultural Products in Jilin Province

作　　者：李茗汐 LI Mingxi(School of Economics and Management,Beihua University,Jilin City 132013,China)

机构地区：[1]北华大学经济管理学院,吉林吉林132013

出　　处：《吉林化工学院学报》2024年第2期91-94,共4页Journal of Jilin Institute of Chemical Technology

摘　　要：提升吉林省农产品区域公用品牌竞争力,是推进农业现代化、实现乡村振兴的关键所在。吉林省作为我国农业大省,具备得天独厚的优势,地理资源十分丰富。但目前农产品市场竞争力相对较弱,存在宣传力度弱、保护意识差、品牌区域集群化专业化程度低等问题。因此,聚焦于如何提升吉林省区域公用品牌竞争力,分析其影响因素,探讨提升吉林省区域公用品牌竞争力的对策。To improve the competitiveness of regional public brand of agricultural products in Jilin province is the key to promote agricultural modernization and realize rural revitalization.Jilin province,as a large agricultural province in China,has advantages and abundant geographical resources.However,the current market competitiveness of agricultural products is relatively weak,and there are problems such as weak publicity,poor protection consciousness,and low degree of specialization in regional clustering of brands.Therefore,the paper focuses on how to improve the competitiveness of regional public brands in Jilin province,analyzes its influencing factors,and discusses the countermeasures so as to improve the competitiveness of regional public brands.

关 键 词：吉林省 品牌竞争力 农产品 

分 类 号：F323.1[经济管理—产业经济]