基于Kano模型的高校图书馆阅读推广服务研究  

Research on reading promotion service of university library based on Kano model

作　　者：郑继来[1,2] 曹意 王敏[1] ZHENG Jilai;CAO Yi;WANG Min(Library,Huaiyin Institute of Technology,Huai’an 223021,China;Institute of Rural Revitalization Strategy,Huaiyin Institute of Technology,Huai’an 223021,China;Library,Suqian University,Suqian 223800,China)

机构地区：[1]淮阴工学院图书馆,江苏淮安223021 [2]淮阴工学院乡村振兴战略研究所,江苏淮安223021 [3]宿迁学院图书馆,江苏宿迁223800

出　　处：《江苏科技信息》2024年第12期88-92,共5页Jiangsu Science and Technology Information

基　　金：江苏高校哲学社会科学研究一般项目,项目名称:基于画像分析的高校图书馆精准阅读推广研究,项目编号:2022SJYB1957。

摘　　要：文章针对高校图书馆阅读推广服务,从人员、资源、服务、环境4个维度设计17个需求指标,运用Kano模型对需求指标进行定性分类和服务优化优先序分析。调查发现,用户对阅读推广服务的需求包括10项魅力型需求、6项无差异型需求和1项期望型需求,并结合Better-Worse系数分析法的结果,提出高校图书馆应加强阅读推广队伍建设、依据读者需求变化调整阅读推广策略及打造舒适的阅读环境和特色阅读空间等策略,为高校图书馆优化阅读推广服务和提升用户满意度提供借鉴。The article focuses on the reading promotion services of university libraries,designing 17 demand indicators from four dimensions:personnel,resources,services,and environment.The Kano model is used to qualitatively classify the demand indicators and analyze the priority order of service optimization.The survey found that users have 10 charismatic needs,six indistinguishable needs,and one expectation need for reading promotion services.Based on the results of the Better-Worse coefficient analysis method,it is proposed that university libraries should strengthen the construction of reading promotion teams,adjust reading promotion strategies according to changes in reader needs,and create comfortable reading environments and distinctive reading spaces,providing reference for optimizing reading promotion services and improving user satisfaction.

关 键 词：用户需求 阅读推广 大学生 高校图书馆 KANO模型 

分 类 号：G252[文化科学—图书馆学]