虚拟空间电子口碑对实体商业中心服务范围竞争实效的影响——以上海主城区为例  

The influence of virtual space eWoM on the competitive effectiveness of service area in physical commercial centers:A case study of central district of Shanghai

作　　者：康宁 张佶 钮心毅[3] KANG Ning;ZHANG Ji;NIU Xinyi

机构地区：[1]同济大学建筑与城市规划学院 [2]广州市城市规划勘测设计研究院有限公司,广东省城市感知与监测预警企业重点实验室,广州市资源规划和海洋科技协同创新中心 [3]同济大学建筑与城市规划学院,自然资源部国土空间智能规划技术重点实验室

出　　处：《西部人居环境学刊》2024年第3期21-27,共7页Journal of Human Settlements in West China

基　　金：国家自然科学基金面上项目(52278072)。

摘　　要：在移动互联网蓬勃发展的时代背景下,移动端应用软件显著推动了零售商业虚拟空间的迅猛扩展。本研究从消费行为需求端出发,使用互联网位置服务数据测度实体商业中心服务范围,探究实体商业中心的竞争实效及其影响因素。研究选取了上海主城区内29个实体商业中心为研究对象,以电子口碑表征虚拟空间的属性,以建成环境表征实体空间的属性,以竞争实效表示实体商业中心服务范围竞争的实际效用。探究电子口碑和建成环境对其的影响。研究发现,实体商业中心的竞争实效不仅受到实体空间的影响,也受到虚拟空间的影响。在建成环境的影响因素中,业态混合度和停车场数量仍起到重要的作用。在电子口碑的影响因素中,优质口碑数量能够显著提升商业中心的竞争实效。时空大数据用于探索虚拟空间属性与实体空间属性相互影响,为适应当前虚实共存的城市商业空间,提升规划决策的科学性和有效性提供了支持。The rapid development of information technology has profoundly impacted people’s lifestyles,leading to the emergence of virtual spaces.As consumers’methods for obtaining information about specific goods and services have evolved,the research scope of physical commercial centers has expanded from traditional physical spaces to virtual spaces.This shift has significantly altered the actual services provided by physical commercial centers and the factors influencing consumer travel behavior.Existing studies indicate that electronic word-of-mouth(eWOM),as a critical indicator of the popularity of virtual spaces,is closely linked to the built environment.However,the planning of urban commercial centers needs to focus on the characteristics and influencing factors of commercial spaces from a physical space perspective.Existing studies have not yet fully addressed the factors influencing physical commercial centers in the context of the coexistence of virtual and physical spaces.The availability of emerging internet location big data and eWOM data offers the potential to explore how virtual spaces impact physical spaces.By using the results of these two types of big data in correspondence,this study reveals the impact of virtual spaces on consumers'actual consumption and travel behavior at commercial centers,providing new opportunities for investigating the influencing factors of urban commercial centers in the coexistence of virtual and physical spaces.Therefore,this study selected 29 different physical commercial centers in the Main Urban Area of Shanghai as the research objects,with electronic word-of-mouth representing the attributes of virtual space,built environment representing the attributes of physical space,and competitive effectiveness representing the actual utility of the competition of service area of physical commercial centers.The role of eWOM and the built environment on physical commercial centers is explored utilizing internet location big data and eWOM data.It aims to identify the influencing fac

关 键 词：实体商业中心 虚拟空间 电子口碑 服务范围 互联网位置服务数据 上海 

分 类 号：TU984.113[建筑科学—城市规划与设计]