乡村振兴背景下农村公共体育服务发展的SWOT分析  

SWOT Analysis of the Development of Rural Public Sports Services Under the Background of Rural Revitalization

作　　者：张淑丽 ZHANG Shuli(School of Physical Educaion and Health,Nanyang Vocational College of Agriculture,Nanyang,Henan Province,473000 China)

机构地区：[1]南阳农业职业学院体育与健康学院,河南南阳473000

出　　处：《当代体育科技》2024年第14期82-84,共3页Contemporary Sports Technology

基　　金：2023年度南阳市科技发展计划项目(项目名称:乡村振兴背景下农村体育发展策略研究,项目编号:23RKX073)。

摘　　要：农村公共体育服务是农村公共服务的重要组成部分,同样也是推进乡村振兴必不可少的一部分。该文运用文献资料法、逻辑分析法以及SWOT分析法,针对乡村振兴背景下农村公共体育服务发展的优势、劣势、机遇以及威胁展开分析,以求为农村公共体育服务的发展提供参考与借鉴。通过研究可知,农村公共体育服务发展的优势在于政策支持、自然环境与气候、农村传统文化3个方面;劣势在于设施配备、体育参与意识、技术3个方面;机遇在于农村健康需求、地域性特色体育赛事、城乡融合发展3个方面;威胁在于管理职能模糊、体育人才资源两方面。The rural public sports service is a crucial part of rural public services and also an essential part for advancing rural revitalization.This article employs methods such as literature,logical analysis and SWOT analysis to analyze the strengths,weaknesses,opportunities and threats of the development of rural public sports services in the context of rural revitalization,in order to provide references and models for the development of rural public sports.The study shows that the strengths of the development of rural public sports services lie in policy support,the natural environment and climate and rural traditional culture,its weaknesses are facilities,the awareness of sports participation and techniqes,its opportunities are rural health needs,regional characteristic sports events and urban-rural integrated development,and that its threats are unclear management functions and lacking sports talent resources.

关 键 词：乡村振兴 农村体育 公共服务 SWOT分析 

分 类 号：G812.42[文化科学—体育学]