Ten Changes in the Cosmetics Industry in 2023  

作　　者：Shi Yu 

机构地区：[1]Wuhan Pinguan Media Co.,Ltd.,China

出　　处：《China Detergent & Cosmetics》2024年第2期11-17,共7页日用化学品科学（英文版）

摘　　要：New life was accompanied by death,consumption upgrading was accompanied by consumption downgrading,triumphant advancement was accompanied by steady retreatin.In 2023,magic realist dramas were played in China’s cosmetics industry one after another.That year,the domestic brands set off a prologue of counterattacking foreign brands with“Proya winning the first place in Tmall’s Double Eleven promotion for 2023”as a landmark event.That year,South Korean cosmetics,Japanese cosmetics and major European and American brands“became depressed”collectively,and the acutely turbulent list could hardly conceal the injury of“being defeated”and“being unsalable”.That year,Proya and Botanee achieved a rapid growth,and the first domestic cosmetics group with the annual operating revenue exceeding 8.0 billion yuan was coming into being.

关 键 词：REVENUE COLLECTIVE EXCEEDING 

分 类 号：F426.72[经济管理—产业经济]