What is the Real Situation of the Japanese Cosmetics Market?  

作　　者：Yang Xiaofeng 

机构地区：[1]Wuhan Pinguan Media Co.,Ltd.,China

出　　处：《China Detergent & Cosmetics》2024年第2期26-29,共4页日用化学品科学（英文版）

摘　　要：The Japanese cosmetics market still deserves major focus when talking about the cosmetics development.First of all,in terms of purchasing power,Japan is the third largest cosmetics consumer in the world with huge market potential,only after the United States and China;secondly,in terms of scientific research and technology,Japan has always been at the forefront of the cosmetics R&D in the world,leading the direction of many cosmetics categories.Especially in Asia,the Japanese cosmetics market has long played a pioneering role in the industry.In the post-pandemic era,what changes have taken place in the Japanese cosmetics market after the severe impact of COVID-19?And what are the new trends?

关 键 词：MARKET MARKET JAPANESE 

分 类 号：F416.72[经济管理—产业经济]