从认知到执行:企业数字化转型的绩效实现  

From cognition to implementation:The achievement of enterprise digital transformation performance

作　　者：胡青 徐梦周[1,2] HU Qing;XU Meng-zhou(Zhejiang Research Institute of the"Double-Eight Strategy"Innovation and Development,Party School of Zhejiang Provincial of C.P.C,Hangzhou 311121,China;Department of Business Administration,Party School of Zhejiang Provincial Committee of C.P.C,Hangzhou 311121,China)

机构地区：[1]中共浙江省委党校浙江省“八八战略”创新发展研究院,浙江杭州311121 [2]中共浙江省委党校工商管理教研部,浙江杭州311121

出　　处：《科学学研究》2024年第6期1246-1254,共9页Studies in Science of Science

基　　金：浙江省哲学社会科学规划课题(21NDQN203YB);国家社会科学基金资助项目(16BGL031)。

摘　　要：尽管越来越多的企业开启了利用大数据推动数字化转型之路,但大量企业仍面临转型难出成效的问题。如何发挥数据价值促进企业数字化转型绩效提升成为学术界与产业界共同关注的热点。从认知视角出发,沿着“认知-行为-绩效”逻辑,分析数据战略认知对企业数字化转型绩效的影响机制,并进一步探讨数据战略执行的中介作用和应用场景多样性的调节作用。运用226家企业的问卷调查数据进行实证分析,结果表明:数据战略认知对企业数字化转型绩效具有显著的促进作用,数据战略执行在数据战略认知与企业数字化转型绩效的关系中起中介作用,应用场景多样性正向调节数据战略执行与数字化转型绩效之间的关系,并正向调节数据战略认知通过数据战略执行影响数字化转型绩效的间接效应。本研究有助于深入理解企业数字化转型绩效来源,为企业在数字化转型过程中通过强化数据战略管理,提升数字化转型绩效提供理论指导。In recent years,digital economy which views data as the key factor of production and digital technology as the core driving force,has become a new engine to promote the high-quality development of China's economy.Under the wave of digital economy,more and more enterprises embark on their digital transformation journey by collecting and analyzing internal operations and external us-er data.However,in practice,only a few enterprises utilize big data to enable their business innovation and achieve performance growth.Most enterprises stillface the dilemma of having data without performance.How to release the value of data to better improve the performance of enterprise digital transformation has become an important issue for both academia and practitioners.Existing studies have acknowledged the importance of data development and utilization to the digital transformation of enterprises,but it lacks in-depth analysis of its internal mechanism.As a process of organizational change,digital transformation is influenced by both organizational cognition and behavior.It requires managers to interpret data strategy from the cognitive level.Meanwhile,it also requires managers to implement data strategy from the behavior level.In this sense,from the cognitive perspective,along with the logic of"cognition-behavior-performance",this study investigates the impact of data strategic cognition on the performance of enterprise digital transformation.This study uses questionnaire data to carry out empirical analysis.The results show that:(1)Data strategic cognition has a signif-icant positive impact on the performance of enterprise digital transformation.Managers'clear description and interpretation of data strategy helps to improve the performance of enterprise digital transformation.(2)The implementation of data strategy plays a partial intermediary role in the relationship between data strategic cognition and the performance of enterprise digital transformation.Manag-ers'clear understanding of data strategy helps to effectively deco

关 键 词：数据战略认知 数据战略执行 数字化转型 应用场景 

分 类 号：C939[经济管理—管理学]