洗衣液功效宣称市场调研  

Market Investigation on the Functional Claims of Laundry Detergent

作　　者：刘萍 裘杭丹 陆建萍 徐啸燕 张丽阳 LIU Ping;QIU Hangdan;LU Jianping;XU Xiaoyan;ZHANG Liyang(Zhejiang Transfar Daily Commodity Co.,Ltd.,Hangzhou,Zhejiang 311215,China)

机构地区：[1]浙江传化日用品有限公司,浙江杭州311215

出　　处：《中国洗涤用品工业》2024年第6期66-74,共9页China Cleaning Industry

摘　　要：为了更好地衡量当前国内在售的洗衣液的功效水平,调研了线上销量排名前五的洗衣液品牌,根据产品标签进行功效宣称汇总,并结合洗衣液未来发展趋势,总结出了较为完整且适用的洗衣液功效测评体系。In order to better measure the functional level of the laundry detergent currently sold in China,we investigated the top 5 laundry detergent brands with online sales.Based on product labels,the functional claims were summarized,and combined with the future development trend of laundry detergent,a relatively complete and applicable laundry detergent functional evaluation system was formulated.

关 键 词：液体洗涤剂 功效宣称 测试方法 

分 类 号：TQ649.6[化学工程—精细化工]